IGT to deploy its Advantage CMS at Las Vegas' Rio Hotel and Casino under new contract

International Game Technology (IGT) has reached an agreement with Dreamscape Companies to provide its award-winning IGT Advantage casino management system to Las Vegas' Rio Hotel and Casino, starting in Q4 of this year.

In addition to deploying the IGT Advantage system, Rio Hotel and Casino will leverage the company's M5 content delivery solution to run Random Riches and Lucky Coin bonuses, IGT's Mobile Host and Mobile Responder employee convenience apps will elevate customer service, and the Taxable Accrual solution will help optimize player self-service jackpot processing.

"IGT Advantage with the M5 solution and various bonusing and service apps will play integral roles in Rio Hotel & Casino's capacity to deliver remarkable player experiences and advance our gaming floor and loyalty program," said Kevin Sweet, Rio Hotel and Casino Chief Gaming Officer.

"The scalable and modular nature of IGT Advantage is ideal for our property revitalization efforts and positions us to adapt and evolve our gaming floor and loyalty program over time."

IGT's Ryan Reddy

"In deploying IGT Advantage, Rio Hotel and Casino will have the resources to offer personalized promotions, real-time rewards and engaging bonuses that will quickly differentiate the casino and build patron loyalty," said Ryan Reddy, IGT Global PM Systems, VLT, Video Poker and Payments.  

"As the gaming industry's most trusted CMS, IGT Advantage has proven to elevate operations and drive results, especially when paired with leading modules such as M5, Random Riches, Lucky Coin, Mobile Host and Mobile Responder."

Located one block off the famed Las Vegas Strip on Flamingo Blvd., the Rio features over 2,500 580 Sq. Ft. guest rooms, 220,000 Sq. Ft. of convention and meeting space, a 5-acre pool area, and a 150,000 Sq. Ft. casino with 60+ tables and 1000+ slot machines.

Dreamscape says its plan for the resort's future includes "a property refresh, from dynamic new dining offerings to a variety of entertainment options." The venue's new owner announced earlier this year the completion of an $850 million raise to remodel the property and target new investments. The resort will remain open throughout the renovations, with the company slated to officially take over and manage operations in the fall of 2023.