Novomatic ranked second among Austria's ten most valuable brand companies in 2023

Gaming technology group Novomatic was ranked second among Austria's ten most valuable brand companies in the current Austrian Brand Value Study of the European Brand Institute (EBI). The company also achieved 4th place in the Sustainable Brand Ranking with an AAA rating.

The firm was ranked second among the ten most valuable brand companies in its home market for the fourth time in a row. The evaluation was based on wide-ranging criteria including brand strength, trend development, brand potential, and revenue.

Novomatic notes that with a brand value increase of 13.6%, it was able to record the largest jump within one year among the top 10 most valuable brands in Austria. With around 23,900 employees worldwide and activities in over 100 countries, Novomatic was able to increase its brand value to EUR 3.44 billion ($3.74 billion). 

Only Red Bull ranks ahead of the gaming technology group in Lower Austria in the country's top brands. "The reasons for this outstanding rating are in particular the continuous growth, the significant increase in revenue and the great commitment to sustainability with the implementation of a comprehensive corporate responsibility and ESG program," said the company.

In addition, the European Brand Institute surveyed the contribution of brand companies to sustainable development in Austria as part of its Sustainable Brand Rating. Novomatic secured 4th place in this ranking with an AAA rating.

Johannes Gratzl

“The excellent rankings in both the brand value and the sustainable brand ranking once again prove the success of our sustainable corporate strategy, according to which success can only be achieved by embracing our responsibility," said Novomatic Executive Board Member Johannes Gratzl.

"Sustainable brands create trust and are an important basis for our business success against the background of the increasing importance of the sustainability dimension," Gratzl added.

Based on the annually published ranking of the “trend-TOP500 most profitable Austrian companies” by the business magazine Trend, the Austrian Brand Value Study evaluated the nationwide top 10 companies for the 20th time.

The ranking for the year 2023 included a total of 180 Austrian brand companies from 16 industry segments, which are over 45% Austrian-owned and whose brand value is evaluated according to the current international standards ISO 10668 and ÖNORM A 6800.