ALT Sports Data partners with slap-fighting organization Power Slap

Alternative sports trading data and odds supplier ALT Sports Data has announced a global partnership with Power Slap. The slap-fighting organization is led by Ultimate Fighting Championship (UFC) president Dana White and is regulated and sanctioned by the Nevada State Athletic Commission

The agreement, which comes ahead of Power Slap 3 in Las Vegas, is set to create new betting and engagement opportunities for Power Slap fans while delivering new audiences and users to sports betting operators.

With the partnership, ALT Sports Data, in cooperation with OpenBet, will deliver new betting opportunities across all live Power Slap events. These include Power Slap 3: Hintz vs. Wolverine, scheduled to take place Friday, July 7, at UFC Apex in Las Vegas during International Fight Week. Power Slap 3 will be streamed across the globe live and free, exclusively on Rumble at 9pm ET / 6pm PT.

"ALT Sports Data’s product offering serves as a catalyst to drive fan engagement, enabling sportsbook partners to develop additional betting markets and target large, underserved audiences," says the provider. "The proprietary managed trading platform supplies real-time dynamic trading data from a portfolio of underserved alternative sports."

A full wagering lifecycle for all covered events is included in ALT Sports Data's proposition, as pre-match and live odds services generate independent, algorithm-driven betting markets. ALT Sports Data’s existing partners include World Surf League, Major Arena Soccer League and Street League Skateboarding, among others.

“Our goal is to partner with the leading alternative sports entities, in an effort to both drive visibility and fan engagement via our sports betting partnerships and capabilities,” said Todd Ballard, CMO of ALT Sports Data.

“Power Slap sits in a prime position as a rapidly emerging, well-backed property, ripe for additional growth. The added element of official betting markets will be pivotal for additional exposure, fan acquisition and long-term growth.”

Since launching in January 2023, Power Slap has delivered promising viewer metrics, "underscoring the intriguing nature of its competition." Power Slap 1 and Power Slap 2 had more than 5 million views collectively on Rumble, and the organization has experienced rapid growth across social and digital media platforms.

“Following a strong performance in our first season, we were eager to keep the positive momentum surrounding our competition alive and look for unique approaches to keep our avid audience engaged and energized,” said Power Slap President Frank Lamicella. “Partnering with ALT Sports Data allows our competition to scale efficiently, create new revenue streams and expand our product to new audiences.”