Mexico's first show with interactive games Premiazo to launch next month

'Premiazo - Diviértete y Gana' is the name of the first program with interactive games on Mexican television, which will be broadcast from July 10, Monday through Friday from 11:00 p.m., hosted by Laura Montijano, Laia Fernández, and Pablo Domínguez.

The dynamics of this program, which has permits from the SEGOB, includes a draw with one ballot box with 90 numbers, and each player can buy cards of 15 numbers, divided into three lines (in a model similar to that offered by traditional bingo, but in this case with specific variants for the television show and adjusted to Mexican regulations).

There will be three daily contests, and each of them has at least three possible winners, ensuring nine winners in each broadcast.

The first winner will be the one who first completes a horizontal line ("Pre"), the second winner will be the one who first completes 2 horizontal lines ("Premia"), and the third winner will be the one who first completes the "Premiazo" card (there may be one or more winners in each of the dynamics).

To participate, viewers must enter the official website, register for one time only, create their user name, and register a form of payment, which can be a credit or debit card, or purchase credit at different points of sale across Mexico. Then, the user will be able to choose which contest he/she wants to participate in up to five days in advance, buy his/her cards online and collect his/her prizes in person.

"One of the main objectives of Premiazo is to bring to the audience an innovative product full of technology, which was achieved with the help of one of our business partners, END2END, who thanks to their experience, vision, and capabilities, managed to create the first multiplatform bingo game, setting a standard in new entertainment content worldwide," said the program's production team, and announced that they are already analyzing the possibility of offering this same model in other countries.

Alejandro Revich, END2END's CEO

Alejandro Revich, END2END's CEO, said: "We are very happy and proud to have been able to work together with the production of the program in this new project, which on July 10 will be aired in Mexico. END2END is a company that always bets on innovation, and beyond having a wide experience in multiplayer bingo, we can adapt all this knowledge to new alternatives that attract a massive audience."

"We hope to add our expertise to the great success that Premiazo will be, and we know that this model can not only have a wide reception in Mexico, but in all of Latin America, so we hope to soon be announcing new television launches in other important markets in the region", he concluded.