Pragmatic Play closes multi-vertical content deal with Jugamax, expanding its LatAm footprint

iGaming content provider Pragmatic Play has gone live with Paraguay-based operator Jugamax, thus expanding its presence in the Latin American market. The collaboration will give access to more players in the region to Pragmatic Play’s slots portfolio. The slots include recently released titles such as Jane Hunter and the Mask of Montezuma and Gods of Giza alongside award-winning titles such as Gates of Olympus.

Also included in the partnership is Pragmatic Play's live casino vertical with experiences such as Mega Wheel, Boom City, and Sweet Bonanza CandyLand. Additionally, JugaMax's player base will be able to access the provider's suite of Virtual Sports products, including football and horse racing "with detailed 3D renderings for truly immersive gameplay."

The company notes that the agreement is one of several recent successful deals in Latin America. Pragmatic Play recently went live with more operators in the region, including Salsa Technology and SL7, in order to further strengthen its position in what sees as a key market.

Victor Arias, Vice President of Latin American Operations

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: "Pragmatic Play is delighted to announce JugaMax as its latest partner in the LatAm market, another important step for the company in its continued expansion.”

He added: "Even more players in the region will be able to enjoy its three most prominent verticals and with such immersive experiences, exciting titles, and high-quality content to discover, we're confident this will be another successful partnership."

Pablo Bergesio, President at JugaMax, said: "Pragmatic Play is easily one of the industry's leading content providers, so we're thrilled to be able to bring their games to our players."

"Many customers in the Latin American market are familiar with and thoroughly enjoy Pragmatic Play's renowned offerings, which is why we're excited to be bringing them to an even wider audience."