Sportradar expands Caesars Sportsbook partnership to include exclusive NBA optical tracking data

Sports technology provider Sportradar has announced an expansion of its longstanding partnership with Caesars Sportsbook. The parties are teaming up to further enhance the betting experience of Caesars Entertainment's sports wagering platform through "innovative products and offerings," including the use of NBA optical tracking data.

Under the deal, Sportradar is established as an official supplier of sports betting data from the NBA, MLB, and NHL. As part of the expanded partnership, Sportradar will now provide Caesars Sportsbook access to certain NBA optical tracking data for the first time, which is provided exclusively by Sportradar due to its partnership with the NBA.

This enables Caesars to create new props and support additional growth of same-game parlays, "ultimately enhancing its already expansive in-play betting opportunities," Sportradar said in an announcement.

Additionally, this extension will continue to provide Caesars with "the industry's most comprehensive suite of betting products and betting entertainment tools," which includes pre-match data, content solutions, live match trackers, and live data.

"As in-play betting increases in prominence in the US, the fast, accurate and reliable data that Sportradar curates will play a critical role in contributing to Caesars' efforts to maximize revenue opportunities," said Ed Blonk, Chief Commercial Officer, Sportradar. "We look forward to working closely with Caesars to help them deliver engaging experiences for customers while we monetize our league partnerships." 

"We're always looking at ways to bring a best-in-class experience to our customers," said Kenneth Fuchs, Chief Operating Officer & Head of Sports at Caesars Digital. "Our partnership with Sportradar will provide us with new and valuable data to further expand our unique offerings."

The announcement comes amid a busy month for Sportradar, with the tech firm expanding last week its footprint in the legal US sports betting market by securing a betting supplier certificate in Kansas. The plenary Sports Gaming Supplier Certificate was granted to Sportradar by the Kansas Racing and Gaming Commission, following a temporary certificate issued last year.