Gambling.com enters its first international media partnership with UK's The Independent

Player acquisition services provider Gambling.com Group has extended its reach in the UK through a new media partnership with The Independent, one of the UK’s largest digital media publishers. 

Under the agreement, Gambling.com Group will deliver in-depth and expert sports betting and online casino content for sports enthusiasts to leverage The Independent’s reach, which counts over 20.8 million monthly unique users.

The content and exclusive offers will be featured on a special section of The Independent’s website, "making it easier for readers to find everything regarding online gambling in one area."

"By partnering with Gambling.com Group, The Independent gains access to the Group’s proprietary data science platform, award-winning content team, and leading expertise in monetizing online gambling traffic," said the performance marketing company.

@gambling_group looks forward to working with @Christian_B and his team at The @Independent, as the combination of our respective abilities and areas of expertise will help each other take advantage of the important U.K. online gambling market. $GAMB

Read full press release:… pic.twitter.com/79JY9HYAZK

— Gambling.com Group (@gambling_group) July 12, 2023

The partnership with The Independent represents the third major media partnership for Gambling.com Group and follows its previously announced agreements with The McClatchy Company and Gannett, two of the largest US newspaper publishers.

Additionally, the partnership with The Independent marks the first media partnership the group has entered outside of the US and offers the group an additional growth driver in "one of its largest and most important markets."

Charles Gillespie, Chief Executive Officer of Gambling.com Group, said: “Gambling.com Group’s sophisticated publishing and monetization systems combined with leading media brands like The Independent is a proven recipe for success, as evidenced by our existing media partnerships."

"Record numbers of players are visiting our UK websites to find the best online bookmakers and casinos. We look forward to collaborating with and driving new revenue for The Independent by demonstrating the benefits of a best-in-class media alliance.”

@gambling_group today announced it has entered into its first international media partnership with The @Independent, one of the U.K.’s largest digital media publishers. The partnership offers the Group an additional growth driver in one of its largest and most important markets.… pic.twitter.com/9IGgr4yac3

— Gambling.com Group (@gambling_group) July 11, 2023

Christian Broughton, Managing Director of The Independent, said: “Gambling.com Group brings vast UK market operating experience having entered the market over 15 years ago."

"Partnering with Gambling.com Group, which has a strong record of success in the UK and a wealth of established partnerships with online gambling brands in the market, is a great benefit for our organization. We are excited to deliver Gambling.com Group’s authoritative offerings to our highly engaged audience to allow them to make smart, informed decisions.”

Gambling.com Group notes that the UK was one of the first jurisdictions to legalize online gaming nearly 20 years ago, which attracted companies and entrepreneurs from around the world, and that the market still remains larger than any individual US state.