Penn completes migration of Barstool Sportsbook to in-house tech platform

Penn Entertainment has announced the release of its new and improved Barstool Sportsbook and Casino, following the successful full-scale migration to the company's proprietary online gaming technology platform. The company described the migration to Penn’s custom technology stack in the US as a "major achievement that brings all components of its online gaming operation in-house and significantly enhances the Barstool Sportsbook product offering."

The migration was completed simultaneously across all 16 jurisdictions where Barstool Sportsbook operates during the MLB All-Star Break. The platform deployment and product upgrade complete Penn’s long-term strategic objective to achieve technology independence, which also included the $2 billion acquisition of theScore, and the launch of Penn Game Studios in 2021. TheScore, now Penn’s brand in Ontario, was the first to move to the new tech stack.

MAJOR NEWS! We are excited to introduce a new and improved @BSSportsbook following the successful migration to our proprietary online gaming platform.

The enhanced app is loaded with additional features for a fully upgraded experience.

Read more: https://t.co/vxYBpv5aAk pic.twitter.com/8e9yQps3ao

— PENNEntertainment (@PENNEntertain) July 14, 2023

Penn Entertainment further notes that custom-built for the North American market, the vertically integrated technology stack "increases platform stability and is designed to be easily scalable to expand into new markets and meet evolving regulatory requirements." As a result, the company has also fully upgraded the Barstool Sportsbook product with a series of enhancements, including:

• Streamlined navigation and search across sportsbook markets and casino games
• More wagering markets, including expanded player props and in-game betting
• Greater personalization capabilities, enhanced promotions and more Barstool exclusive offers
• Faster load times, deposits and withdrawals
• Improved cash-out availability 
• Deeper integrations with theScore media app, allowing users to build and track their bet slips within theScore

Jay Snowden, CEO and President of Penn Entertainment

Jay Snowden, CEO and President of Penn Entertainment, said: "Having full control of our product and roadmap will lead to improved operational efficiency and the ability to quickly introduce new features, bespoke promotions, and wagering markets. I want to congratulate our interactive team members who worked tirelessly to ensure a successful on-schedule migration, which better positions us to compete in the online gaming space." 

Benjie Levy, Head of Penn Interactive and President and COO, theScore

"A technology migration of this scale requires an enormous amount of coordination and planning, and I'm extremely proud of our Interactive team who stepped up to the challenge to execute this complex project on time and with minimal disruption to customers," said Benjie Levy, Head of Penn Interactive and President and COO, theScore.

"Deploying our technology infrastructure puts our experienced in-house team, who built the platform from the ground up, in full control of the end-to-end customer journey and all product development. With this proven technology powering a significantly enhanced Barstool Sportsbook, we are primed to deliver a world-class online sportsbook and casino experience to customers in the US."