Betway sponsoring Major League Cricket's inaugural season in the US

Online sportsbook Betway is acting as an official partner of the new Major League Cricket (MLC) tournament, a move set to further enhance the Super Group's brand presence in the sport, which is now targeting a new audience in the United States.

“Major League Cricket Powered by Betway” is a new T20 competition that takes place in two stadiums in the US: Grand Prairie Stadium, Texas, and Church Street Park, North Carolina. Its inaugural season kicked off Friday last week and runs until July 31.

"Following their announcement at the start of the year of sponsoring Cricket’s then-newest competition, the Betway SA20, the global brand is proud to further enhance their commitment to the universally loved sport by partnering with new tournaments," Betway said in a statement. "The brand continues to push the boundaries of the game by teaming up with innovative new tournaments, taking cricket to new audiences around the world."

The competition’s six teams are the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings and Washington Freedom. The tournament also features a range of stars of the sport, including Faf du Plessis, Kieron Pollard, Quinton de Kock and Jason Roy among others.

We're thrilled to announce the inaugural season of #MajorLeagueCricket will be Powered by @betwayusa 🙌 🇺🇸 🏏 🏟️ @betwaycanada | Read more ➡️ https://t.co/M0qmKGIaug pic.twitter.com/l35a4n1zEM

— Major League Cricket (@MLCricket) July 12, 2023

Anthony Werkman, CEO of Betway, said: “It’s with great pride to announce that we’re powering the inaugural Major League Cricket; the newest innovative cricket competition in the world. Cricket is a globally renowned sport both we and our customers love, so we’re thrilled to be part of another new competition, which will aid the growth of the sport in the US and beyond.”

The announcement expands Betway's sponsorship portfolio, which covers a number of sports around the world including Football in the Premier League, Bundesliga, and La Liga; Tennis in eight countries; and Cricket in South Africa.

Sameer Mehta, co-Founder of Major League Cricket, stated: “Major League Cricket is bringing the world’s best cricketers to America, so it is fitting that the historic inaugural season will be “Powered by Betway,” which has become a renowned brand supporting global sports properties. We are thrilled by Betway’s commitment to growing cricket in America and we can’t wait for a memorable season to get underway soon.”

The move also comes as the Super Group-owned brand eyes further growth in the US. Betway is now live in eight states in the US and has a presence across NHL and NBA, with a total of 11 partnerships.