Pragmatic Play grows LatAm presence through multi-vertical content deal with Apuestas Royal

iGaming content provider Pragmatic Play has further grown its presence in the Latin America online market through a new content deal with Apuestas Royal. Under the agreement, the supplier is set to launch three of its verticals with the operator.

This latest deal is set to see the operator receive a package containing Pragmatic Play’s Slots, Live Casino and Virtual Sports offerings, aimed to further expand the supplier’s profile across Latin America.

The award-winning slots Gates of Olympus and Sugar Rush will make their way to Apuestas Royal customers, as well as more recent releases including Big Bass Amazon Xtreme, Sticky Bees and Zeus vs Hades – Gods of War.

Live Casino players will be able to enjoy the supplier’s successful gameshow-style "experiences" such as Sweet Bonanza CandyLand, as well as classic offerings including blackjack and roulette.

Lastly, a range of Virtual Sports content completes the deal, with live football, greyhound and horse racing offerings, all presented with hyper-realism and a wide range of betting markets.

"This deal and a constant stream of others like it serves to maintain Pragmatic Play’s position at the fore of the Latin American market, one where its brand is a household name among players across the region," the company said in a statement.

Victor Arias

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Apuestas Royal is the latest operator partner to insist on the best content available for its players in Latin America and Pragmatic Play welcomes it and its fanbase to the fold. We’re delighted that operators throughout LatAm continue to support Pragmatic Play’s work and the company is proud to be represented in so many popular lobbies.”

Jhon Lester, Advertising Manager at Apuestas Royal, said: “We boast an exciting, colorful and popular platform for players to access the best games in the online market and our proposition will now be significantly stronger thanks to our agreement with Pragmatic Play. We will soon have a huge selection of new content including award-winning games to offer our players and we couldn’t be happier.”

Pragmatic Play currently produces up to eight online slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API. 

The supplier's latest deal follows Pragmatic Play's launch of Cash Box earlier this week. The title is described as a new online slot that challenges players with the 'thrilling task' of entering the vaults and cracking open the box.