LIV Golf to offer in-play sports betting with Simplebet as its partner

Professional golf tour LIV Golf has announced micro-betting odds provider Simplebet as the league's Official Sports Betting Innovation Partner. Under the strategic relationship, the tech company will distribute the league's real-time competition data to sports betting operators and media platforms globally, providing single-screen in-play wager technology complemented with low latency video streaming.

“This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf,” said Simplebet CEO Chris Bevilacqua. “We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”

“Developing new ways that golf can progress into the future has been a league tenet since day one,” added Greg Norman, LIV Golf Commissioner and CEO. “LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions."

"With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish.”

Leveraging Simplebet’s platform, sports betting operators will be able to offer in-play wager opportunities during LIV Golf’s events. Bettors will be wager on several individual moments such as if Brooks Koepka’s next tee shot will land in the fairway, or if Cameron Smith will sink his next putt.

Simplebet has developed in-play micro-betting and fan engagement products for the NFL, NBA, MLB, NCAAF, NCAAB, and IFL. Through its new partnership with the golf league, Simplebet’s technology will now connect bettors with LIV Golf’s competition.