Metaverse gaming platform Land Vegas to expand into the US with SCCG Management

Metaverse gaming platform Land Vegas has taken what it calls "a major step" toward the North American market by having signed a strategic partnership with gaming management advisory firm SCCG Management.

"This partnership establishes clear intentions from Land Vegas to penetrate the North American market, beginning with the United States, with Las Vegas serving as a growth nucleus," officials for Land Vegas stated on Wednesday.

As part of the collaboration, Land Vegas said it will gain presence in Las Vegas, "leveraging cutting-edge virtual reality technologies and metaverse-related resources to accelerate its development."

"Land Vegas is proud of this agreement with SCCG Management, led by Founder and CEO Stephen Crystal, whose physical location, industry expertise, and proven track record in managing and growing various iGaming projects make them the perfect partner for this initiative," a statement on the partnership reads.

The partnership is also set to catalyze the launch of Land Vegas’ commercial operations in the United States, including the establishment of a Land Vegas office and a future showroom.

David Fica, Founder and CEO of Land Vegas, said he is enthusiastic about the company’s focus on the U.S. market, citing reports confirming the North American market’s "high adaptability to metaverse technologies."

“The United States is a promising landscape for Land Vegas, where the majority of states already have legal gaming regulations, and American gamers are among the most active in the gaming and betting market,” said Fica. “These factors, among others, highlight our confidence in SCCG Management’s capacity to drive our advancement in this venture.”

In an earlier announcement from SCCG Management, Stephen Crystal, Founder and CEO of the company, expressed his enthusiasm about the partnership, stating: “We are excited to join forces with Land Vegas to revolutionize the gaming experience."

"By combining the physical and online casino worlds in a digital environment, we aim to create unique and thrilling experiences for gaming enthusiasts worldwide. This partnership aligns perfectly with our mission to drive innovation and transformation within the gaming industry.”

Land Vegas and SCCG Management’s strategic partnership is expected to bolster Land Vegas’ expansion efforts, providing it access to SCCG Management’s global network and the firm’s proficiency in promoting growth for emerging businesses.

The alliance adds to Land Vegas’ roster of strategic partnerships, which already includes gaming companies such as including Pragmatic Play, Vibra Gaming, Endorphina, Triple Cherry and DataFactory.

"These partnerships reflect the commitment of Land Vegas to joining forces with industry leaders and innovators to offer top-tier gaming content and experiences within their virtual platform," Land Vegas officials added.