Online gaming operator VBET has partnered with charity match Game4Ukraine, which will take place on August 5th at Stamford Bridge Stadium in London. Two team lineups, captained by ambassadors of the fundraising platform UNITED24 Andriy Shevchenko and Oleksandr Zinchenko, have been announced on the event's official website.
This match is supported by the initiative of the President of Ukraine, Volodymyr Zelensky, and the four-hour international match and live music event is being produced by Legends Soccer Group for a global fundraising broadcast. The main focus of the event and show is to drive donations for the restoration of Mykhailo-Kotsiubynsky Lyceum in the Chernihiv region, which was damaged last year.
VBET's branding will appear on the players' shorts and at Stamford Bridge Stadium, notes the company, part of the SoftConstruct group. In collaboration with UNITED24 and Game4Ukraine, VBET will organize some activities to promote the charity match not only in Ukraine but also in other European countries where the global group of VBET operates, including the United Kingdom.
Atrem Ivanytsky, CMO, VBET Ukraine, said: "We understand the value of responsibility towards the country, society, and players, that’s why VBET could not stay indifferent to this event. We proudly support Andriy Shevchenko and Oleksandr Zinchenko in their endeavors.
"The global brand VBET will not only be a partner of this symbolic football match. VBET Ukraine will actively participate in additional activations aimed at increasing the donation amount."
Are you with Sheva and the Blues or Zinchenko and the Yellows?
— game4ukraine (@game_4_ukraine) July 23, 2023
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"The match at Stamford Bridge on August 5th will be the biggest charitable event for UNITED24 not only internationally but also overall for the platform," Yaroslava Heres, coordinator of the fundraising platform UNITED24.
"We have a very important mission ahead of us - to raise enough funds to bring back 415 children to their classrooms at the beloved Mykhailo-Kotsiubynsky Lyceum. We thank VBET Ukraine for deciding to share this great responsibility with us and becoming the first Ukrainian partner of the match."
For his part, soccer legend Andriy Shevchenko noted “football and music have always had an incredible ability to bring people together." The sentiment was echoed by Arsenal midfielder Oleksandr Zinchenko, who said: “I hope we can fill the stadium on August 5th and really make this a day to be proud of.”
Executive Producer Lester Holcombe concluded: “Not only do we have what is probably the best lineup of World soccer stars on the pitch, and celebrities who can really play - we are excited to announce an all-star lineup of music stars to perform at Game4Ukraine, live on Sky in the UK and around the globe. We hope audiences around the world tune in and support this amazing game and every donation.”