Pragmatic Play expands Betsson partnership to add Live Casino through Betsafe in Latin America

iGaming content provider Pragmatic Play is expanding its deal with Betsson Group as the operator takes Spanish-language Roulette live with one of its brands, Betsafe. The companies note that Betsafe is gearing up to expand further into Latin America, with the deal expected to enable Betsson to leverage the reach of Pragmatic Play, whose titles have garnered "immense popularity" in the region. 

Pragmatic Play notes that its Roulette features its Live Casino customizable branding, allowing bespoke customization and dedicated branded environments. The product's range of technologies gives operators "full control over the game’s look and feel." 

Betsson houses over 20 brands across the world and is a major partner for Pragmatic Play. The two companies strengthened ties earlier this year with Pragmatic Play supplying live casino customizable branding to Betsson’s Swedish operator, Jalla Casino. Building upon this partnership, Betsafe is the latest group brand to add Pragmatic Play’s premium Live Casino content as part of an extended agreement.  

Betsafe was established in 2006 and is a big player in the Nordics and Eastern Europe. With the new partnership, it is now seeking to penetrate the burgeoning Latin American market.

Pragmatic Play notes that its long-standing partnership with Betsson Group now spans multiple brands and countries, with the recent agreements marking "Pragmatic Play’s continued growth of its Live Casino supply in key markets worldwide."   

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: “A customized brand experience paired with a localized language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.” 

She added: “Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play.”  

Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, commented: “Pragmatic Play’s Live Casino customizable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers. We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”