Burnley FC announces W88 as official kit sponsor for Premier League return

UK football club Burnley has announced that betting and online casino operator W88 will be its latest official shirt sponsor for the 2023-24 campaign. The betting brand's logo will be placed on the Clarets' men's and women's teams' kits.

The deal comes as the club returns to the Premier League - the English football league's top division - after a year of absence. The club also announced that fans will be able to buy the new 2023-24 home kit online and in-store starting in mid-July. 

Burnley has highlighted that W88's experience from previous partnerships with EPL teams, such as Aston Villa, will help the club "accomplish its goals in the upcoming season."

Besides being placed on the team's kits, the sponsorship deal further entails that W88 will also receive additional visibility at the Turf Moor stadium on match days, as well as across Burnley's digital channels. 

Nice top, @LauraElford 🟡⚫

Get your 2023/24 away kit now!
🛍️ https://t.co/jEuuI3iXfu pic.twitter.com/Z8QmcvfG9t

— Burnley FC Women (@BurnleyFCWomen) July 30, 2023

Stuart Hunt, Burnley FC Director, said: "Following lengthy discussions, we are pleased to confirm W88 as our front-of-shirt sponsor for the upcoming season. As a newly promoted club, a partnership such as this plays a significant role in helping us to compete in the Premier League."

He added: "W88 have established successful relationships with several Premier League clubs and sports brands across the globe and we have been impressed by their experience, knowledge, and proactive nature in this area. I'm looking forward to developing a successful partnership together over the course of the season."

Burnley's Stuart Hunt

Hilly Ehrlich, W88 Business Development Manager, added: "We're hugely passionate about Premier League football and delighted to partner with Burnley FC as the team returns to the Premier League. With Vincent Kompany at the helm, we're excited to see the team perform well this season."

The sponsorship is the latest in a string of deals in UK football. Earlier this month, Leeds United announced a new partnership with Unibet, part of the Kindred Group. In addition, Fulham partnered with SBOTOP and, for its part, Aston Villa teamed up with BK8. Meanwhile, Newcastle United announced a multi-year arrangement with Fun88.