Esports betting operator GG.BET expands to the UK through Rednines Gaming deal

Esports betting company GG.BET has made its debut in the UK market after a deal with Rednines Gaming , which acquired the rights to use GG.BET's trademark in the country. London-based Rednines, which has been operating in the UK as DR.BET since 2020, will now redirect to GG.BET's UK domain. 

All DR.BET customer accounts and active balances will be transferred to GG.BET's sportsbook and esportsbook platform , the companies noted. In addition to esports betting, GG.BET also plans to offer casino and slot games, along with bonuses, to its new UK user base.

According to Sergii Mishchenko, CEO of GG.BET UK, the decision to purchase the GG.BET franchise is an important step for the company's development in the highly competitive UK betting market.

" We decided to continue operating under a strong international brand that will allow us to stand out among other bookmakers . We're delighted to become a part of a global brand, and are looking forward to contributing to the esports betting market in the UK. ”

GG.BET's expansion plans have been described as aggressive, targeting an enhanced profile in various markets, particularly in Europe and Latin America through esports partnerships. The company has secured agreements with tournaments, esports teams, and streamers, in an attempt to bolster its profile in the industry.

With the UK being a well-established and high-value betting market in Europe, GG.BET sees great potential in the country's rapidly growing esports betting sector , which has experienced a 47% growth in the past three years.

Rednines Gaming, licensed and regulated by the UK Gambling Commission since April 2020 , noted it is eager to operate under the international GG.BET brand, which it expects to set it apart among other bookmakers in the market.

With the official launch of GG.BET UK's website, British customers can now access a wide selection of sports and esports bets , casino slots, and a bonus program. Users will experience exclusive betting experiences, customer support, and bonus offers from GG.BET UK without needing to change their log-in details.