September 25-29, London

Fintech AXES.ai to exhibit at Regulating the Game London's Pitch! networking event

Paul Newson, Principal at Senet Advisory; and Earle G. Hall, President and CEO of AXES.ai.
2023-08-01
Reading time 1:47 min

Fintech AXES.ai is participating in the inaugural edition of the Regulating the Game London conference, event organizer Senet confirmed. 

As described by Senet Advisory, AXES.ai, which was founded over 10 years ago, is a cloud-based information casino management system. It provides real-time actionable intelligence, cashless, and enhanced player engagement solutions to clients in more than 40 countries.

"The AXES ingenuity lies in the potency of real-time, fine granular big data. It empowers correlations between functionalities and applications to interact seamlessly to make real-time decisions, enhance player protection, and boost performance," a press release explains.

By leveraging the strength of artificial intelligence, AXES.ai "seeks to make the Land-Based Gambling Industry safer and more fun" by analyzing patterns and recommending actions to empower the elimination of addiction and curtailing money laundering activities.

Already established in Australia, the Regulating the Game conference is set to arrive in London on September 25-29. It is described as a 5-day immersive program that focuses on leading-edge research, regulatory policy and practice, and ethical leadership in the gambling sector. 

Pitch! is a new networking event as part of the Regulating the Game London conference focused on platforming leading-edge products and approaches that can uplift capability, improve outcomes and introduce efficiency by tackling compliance and regulatory friction and challenges and fostering ethical leadership.

Paul Newson, Principal at Senet Advisory, said: "Pitch! @RTG is being launched at the London conference and we are terribly excited to showcase leading-edge products and services and celebrate innovation in the sector with some fantastic firms lined up to deliver quick-fire talks.

"Pitch! is a key networking event during the conference and has generated a terrific buzz with a strong interest to secure a pitch. Make sure you don’t miss out on this inaugural event and get your expression of interest in now and secure your conference tickets," he added.



Paul Newson

For his part, Earle G. Hall, President and CEO of AXES.ai, commented: "It was a real thrill to be selected for Pitch! @RTG London. This event offers an incredible platform for AXES.ai to teach the future how to manage land-based gambling more effectively."

"Regulators will see that technology can predict and prevent danger and harm and we are grateful to the RTG team for working relentlessly to organize such a prestigious event," he concluded.



Earle G. Hall

Other Pitches! already announced include Maris Catania, Safer Gambling Consultant, SGCertified; Tony Walker, Head of Financial Services & Gambling at ArmalytixRobin Paine and Laura Bedborough of ClientScan; and Shelley Langan-Newton, CEO of the tech company SQR Group Limitedwith more firms to be announced "in coming weeks."

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