Jake Paul's Betr debuts real money fantasy sports offering Betr Picks

Jake Paul-led sports gaming company Betr debuted Monday a new real money fantasy sports offering, Betr Picks. The product is available via the Betr Fantasy & Sportsbook iOS app in 24 jurisdictions across the United States, with aims to expand to at least 30 total jurisdictions by the end of 2023. 

The new offering is a "pick 'em style" fantasy game, set to complement Betr's existing real money and free-to-play online sports betting product, Betr Sportsbook. The app is currently available on iOS with plans to launch on Android soon. "This launch marks the first time that sportsbook and fantasy will operate within a single app," according to the company.

Betr describes Picks as a simple and intuitive real-money fantasy pick 'em experience that allows users to select "More" or "Less" from a wide array of player projections to build a lineup with as few as 2 and up to a total of 8 players. Users have the potential to win up to 100x their initial entry if they get 8 picks correct.

Joey Levy, Betr CEO and Founder, said: "We are thrilled to expand the Betr Gaming business by introducing our real money fantasy sports vertical with the launch of Betr Picks, which allows us to acquire and engage real money gaming users across the United States, enabling Betr Gaming to more fully capitalize on the nationwide presence of Betr Media for the first time all while providing a complimentary pre-match experience to our in-play focused OSB product."

Joey Levy, Founder and CEO of Betr

Betr Picks aims to offer what it calls "a differentiated pick 'em experience," including the ability to pick up to 8 players, higher payout multiples (up to 100x), and no pushes. Betr aimed for simple and intuitive product design, along with integrations with Betr Media, to further distinguish the product.

As part of the Betr Picks launch, the platform is offering a special Jake Paul vs. Nate Diaz free-to-play picks game, which will offer users a chance to win their share of up to $1 million in prizes. The game is available now until August 5, when the first bout of Most Valuable Promotions and Real Fight Inc.'s Paul vs. Diaz pay-per-view begins.

Betr Media will also be launching the @betrpicks sub-brand on social media, launching a targeted community-driven vertical for fantasy and picks content. The channel will be led by social media star Derek Sullivan (aka BetrDerek) with consistent appearances from Betr's talent network such as Jake Paul, Marco Piemonte, Haley and Hanna Cavinder, Bo Nickal, Handshake Bets, and more.

"We believe Betr Picks already features a strong core user experience relative to existing pick 'em products, and we have several material enhancements that will be released over the coming weeks and months including more sports, game modes, media integrations, deposit and withdrawal capabilities, and more," added the CEO.

Betr’s launch of its fantasy offering comes after the company acquired the Chameleon technology platform from sports and entertainment company FansUnite. The technology allows Betr to expand its capabilities with the opportunity to develop pre-match and in-play core markets, parlays, same-game parlays, futures, props, and other bet types, along with over 20 additional sports. 

The company's current online sports betting product, which it refers to internally as V0, is a beta product that will continue to operate in Ohio, Massachusetts, and soon Virginia until V1 launches in H1 2024.