BetMGM inks new deal to integrate NetGaming's content into its online casino in Michigan

iGaming and sports betting operator BetMGM announced Thursday a new partnership with casino games developer NetGaming. Under the terms of the deal, NetGaming's portfolio is exclusively available on BetMGM Casino in Michigan, with additional slot titles planned to roll out in all states in which BetMGM's iGaming offering is live. 

BetMGM Casino in Michigan is the first online casino in the United States where players can access NetGaming's portfolio of iGaming content. Titles available at launch include 3 Wild Jokers, Skulls Gone Wild, and the Shelby Online Video Slot. The Shelby Online Video Slot is a collaboration with NetGaming and car manufacturer Carrol Shelby.  

Oliver Bartlett, Director of Gaming at BetMGM, said: "At BetMGM we're driven to offer players more choices and the most entertaining, fresh, and exclusive content available on the market. We're thrilled to be working with NetGaming, as they have an exciting portfolio of games that will appeal to our customers in Michigan and beyond." 

Oliver Bartlett

For her part, Pallavi Deshmukh, CEO of NetGaming, commented: "We are thrilled to launch in Michigan with BetMGM. It's a testament to our hard work over many years. Securing a long-term deal with the top iGaming operator in the U.S. is extremely exciting and we look forward to working with BetMGM to deliver entertaining games."

"This is just the beginning of our relationship with BetMGM, as we intend to launch our content across the country, as more states regulate," Deshmukh added.

Pallavi Deshmukh

BetMGM notes that its online casino is home to over 1500 games and one of the "largest state-by-state exclusive jackpot networks" in the US. The company awarded over $100 million in progressive jackpots in 2022.

BetMGM noted that as it continues to expand into new jurisdictions, responsible gaming education remains "a key focus" for the brand. BetMGM offers resources to help customers play responsibly including a program, developed, and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools.  

Earlier this week, the operator announced its entry into the upcoming regulated Kentucky sports betting market through a strategic access agreement inked with Revolutionary Racing Kentucky (RRKY).

As per the agreement, BetMGM will launch its online and retail sports betting platform in Kentucky when sports betting becomes legal in the state this fall. Sports betting was approved in the Bluegrass State on March 31, 2023, following the signing of the legalization bill by Governor Andy Beshear.