The National Charity Lottery of El Salvador unveils its first electronic lottery game

On Friday, August 11, the National Charity Lottery of El Salvador presented its first Electronic Lottery game. The implementation of a National Electronic Lottery is made through an agreement with the Canadian Commercial Corporation.

The first product of the electronic lottery of the LNB, called Loto, "will be played 365 days a year in two daily draws, at 11:00 a.m. and 9:00 p.m.", according to the entity. The tickets will be on sale in 1,800 establishments of common reach for the players, such as convenience stores, pharmacies, restaurants, supermarkets, gas stations, and cafeterias, among others.

El Salvador is the third country in Central America to launch Loto, a product of Canadian origin owned by the Canadian Bank Note Company (CBN), after Nicaragua and Honduras, where it has been operating for more than 20 years.

The launch event was hosted by Javier Milián, president of the LNB. "We are closing a cycle of lottery modernization in El Salvador," he said.

The executive added that "the lottery's objective is to generate revenue in order to obtain funds and, in this way, to carry out more charitable works". Milian estimates that the LNB will close the year with an annual turnover of more than $13 million.

Also present was Anthony Risk, Director of Business Development of the Canadian Commercial Corporation (CCC), who said that the arrival of the electronic lottery in the country "will change the lives of thousands of Salvadorans through the generation of income".

Furthermore, Ravi Singh, Loto's Vice-President for Central America, emphasized that the drawings are carried out "under strict security measures and international standards that guarantee the same winning opportunity for all players."