BGaming teams up with Spanish muralist Jay Kaes for SBC Summit Barcelona showcase

iGaming content provider BGaming has announced its latest local artist collaboration ahead of SBC Summit Barcelona, where it will team up with Spanish muralist Jay Kaes.
The provider says that throughout his career, Jay Kaes has gained international recognition for his captivating creations that reflect "the evolving human experience amidst rapid technological advancements."

The Barcelona event, which is scheduled for September 19th to 21st, will feature the artist's revisioning of BGaming's top themes and characters, including Book of Cats, Penny Pelican, and Elvis Frog. BGaming will showcase its products at Stand CG118.

Jay Kaes has created large-scale murals in Miami, Spain, Italy, and the Netherlands while partnering with brands such as Sony, Netflix, American Express, and Virgin Atlantic.

BGaming's notes that its latest collaboration makes up the third partnership between the studio and local artists this year following art displays by Dutch street artist I AM EELCO at iGB Live and pop-culture-inspired artist Thumbs at ICE London.

The slots developer has dubbed this endeavor 'when art meets gaming', which it says is underscoring its ongoing enthusiasm for partnerships and fostering creativity. As part of the venture, BGaming will also develop an exclusive merchandise range specifically tailored for attendees at SBC Summit Barcelona.

Kate Puteiko, CMO at BGaming, said: "We are truly excited to showcase Jay Kae's unique work, that reflects our perception of self and the future in an ever-changing world. Jay has transformed our much-loved game characters in his style – which combines painting, street art, and augmented reality technology to make a mind-bending combination."
 
She added: "We look forward to visitors to our stand experiencing BGaming's game art like never before and they will be able to get their hands on a limited-edition range of merch too."
 
Artist Jay Kaes said: "Experiencing the excitement of having one of my street artworks capture someone's attention and then receiving an offer for a collaborative project is undeniably invigorating. What made it even more captivating was that the BGaming team showcased an innovative mindset and a genuine willingness to embrace creativity and originality.‍"