Rivalry launches "industry-first" same-game parlays for esports

Canadian betting and media company Rivalry has announced the launch of its esports same-game parlay product, allowing users to combine multiple bets within a single esports match. The new product feature, known as 'Same Game Combos' on Rivalry, is available for top League of Legends, Counter-Strike, and Dota 2 esports matches.

“Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives,” said Steven Salz, Co-Founder and CEO of Rivalry.

“Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans while extending Rivalry’s position at the vanguard of betting entertainment.”

Steven Salz, Co-Founder and CEO of Rivalry

Rivalry calls Same Game Combos an "industry-first" product and says that the feature aims to tap into what has become one of the "most popular ways to bet globally" and the wager of choice for casual users seeking the experience of a small wager that can return a large payout. 

The product feature has been made capable through data feeds provided by PandaScore and will lend itself to improved player acquisition and hold across Rivalry’s core esports betting offering, which accounted for over 90% of sportsbook handle in 2022.

The company further notes that Same Game Combos will also feature custom branding and animations to "further elevate the entertainment value," and create a proprietary sports wagering experience geared specifically for the younger generation of bettors. This includes visuals and interactive elements tailored to Millennial and Gen Z entertainment preferences.

“It's important to add depth to our products and more options for our users,” said David King, Director of Product Design, Rivalry. “We are building for an under-30 demographic that has high expectations for the entertainment products they consume. Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform.”

Same Game Combos are available immediately to all Rivalry users globally, notes the operator. The company intends to continue developing the product and design over time, incorporating more depth, betting markets, and new esports titles such as Valorant and more.