Newcastle United inks multi-year partnership with Sportsbet.io

English professional football club Newcastle United has signed a multi-year partnership with online sports technology and betting platform Sportsbet.io.

Part of the Yolo Group, Sportsbet.io describes itself as a digital sports industry "innovator," offering its members engagement through content, analytics, and features like cryptocurrency betting.

"Sportsbet.io is a digital innovator and shares the club's desire to unlock new ways of engaging with supporters and those who love sports. Having the digital expertise of Sportsbet.io as part of our Newcastle United family will help us to work together to create content and incentives that will benefit our fans in territories around the world,” Newcastle United's Chief Commercial Officer, Peter Silverstone, said.

"Having previously worked with Sportsbet.io, I have seen first-hand how they engage with supporters, breaking boundaries to activate new ideas. Sportsbet.io is a great addition to our growing family of partners and one which will excite our global fan base," he added.

🤝 #NUFC has announced a multi-year partnership with https://t.co/n9XVfzT78s, a leading online sports technology and betting platform.

⚫️⚪️

— Newcastle United FC (@NUFC) August 23, 2023

Sportsbet.io is a crypto-focused sportsbook and casino. As per its website, the company is owned and operated by mBet Solutions NV. It is licensed and regulated by the Government of Curaçao. Some payment methods are handled by its wholly owned subsidiary, mProcessing Solutions Ltd, Cyprus.

"We are absolutely delighted to partner with Newcastle United - a milestone moment for both organizations. This partnership represents an incredible opportunity to connect with fans not just locally, but across the globe," Tim Heath, founder of Yolo Group, said.

"We share a common vision to push the boundaries of digital innovation in the sports industry and we are thrilled to work hand in hand with the club to create unforgettable moments for these dedicated supporters worldwide. This is a great partnership for everybody involved."