Soft2Bet celebrates successful SiGMA Balkans & CIS expo at Cyprus' City of Dreams Mediterranean

iGaming and sportsbook software supplier Soft2Bet, in partnership with SiGMA, brought the SiGMA Balkans & CIS expo to Cyprus for the first time ever on September 04-07, 2023. The event was held at City of Dreams Mediterranean, billed as Europe’s first integrated resort.

Soft2Bet had a successful participation at the event, as it won the Platform Provider of the Year category at the BALKANS/CIS Gaming Awards. Held on September 4th, the ceremony aimed to recognize the most prominent players in the iGaming industry and celebrate the industry’s top achievements. 

The company also featured several speakers in the event’s lineup. David Yatom Hay, General Counsel, and Lisa Isaksson, Head of Regulatory and Compliance, discussed responsible gaming laws in the “Responsible Gaming Regulation: A Global Perspective.” 

“It makes it easier for businesses to adapt to regulatory requirements to build a product that is coherent between jurisdictions. It also eases the burden of development when going into new jurisdictions - as well as the burden on operational teams when it comes to learning new procedures,” Isaksson shared at the conference. 

Meanwhile, Yoel Zuckerberg, Soft2Bet’s CPO, shed light on the challenges and opportunities of player retention in the “Player Retention In The Age Of Free-To-Play: Challenges And Opportunities” panel. "Free to play may be crucial to our market, but so is gamification. That's where the growth and retention are. That's innovation," stated Zuckerberg. 

The company also showcased its gamification technology at its exhibition stand and on September 5th hosted an exclusive Gala Dinner party at the City of Dreams Mediterranean, gathering its partners to celebrate the company’s 7th anniversary and the shared success over these years. Soft2Bet gathered 400+ partners from all over the world to this event to enjoy performances by celebrity artists.

Soft2Bet CEO Uri Poliavich commented: "This Gala Dinner party was fire! Over 400 partners joined us in Cyprus, celebrating our shared path and experiences. Here’s to another successful year ahead - and an even cooler celebration next time. Let’s keep going"

In the coming months, Soft2Bet will attend several more key iGaming events. At the SBC Summit Barcelona on September 19-21, the company will exhibit at the stand SB36. On November 13-17, Soft2Bet will also participate in SiGMA Malta.