DraftKings issues apology over 9/11-themed promotion bet "Never Forget"

US sports betting giant DraftKing issued an apology on Monday after offering a 9/11-themed bet in its app. Titled "Never Forget", the Boston-based company offered users a themed promotion that required three New York-based teams — the Yankees, Mets, and Jets — to win their games on the 22nd anniversary of the attacks. 

"Bet on these New York teams to win tonight on 9/11," the offering read. However, after an outcry on social media from people offended by the promotion, the company took it down and apologized. 

"We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11. We respect the significance of this day for our country and especially for the families of those who were directly affected," DraftKings said in a statement.

The company would not say how many people placed bets as a result of the offer, nor whether those bets remain valid or whether they have been canceled, points out Associated Press.

We sincerely apologize for the featured parlay that was shared briefly in commemoration of 9/11. We respect the significance of this day for our country and especially for the families of those who were directly affected.

— DraftKings News (@DraftKingsNews) September 11, 2023

Earlier this month, the company announced the opening of a new retail DraftKings Sportsbook in Nashua, New Hampshire. The new venue is located within the rebranded Gate City Casino, formerly known as the Boston Billiard Club & Casino. 

The DraftKings Sportsbook boasts 12 self-service sports betting kiosks and an over-the-counter window for patrons to place their wagers. Additionally, the space is equipped with multiple television screens for viewing sporting events, while food and beverage service is available just steps away at Gate City Casino's restaurant and sports bar.