Flutter rebrands PokerStars VR to Vegas Infinite as part of social casino videogame's full-scale overhaul

Gaming giant Flutter has announced that PokerStars VR, the virtual reality (VR) product of its PokerStars brand, has rebranded to Vegas Infinite as part of a full-scale overhaul of the free-to-play social casino videogame.

Flutter said that Vegas Infinite represents "the next generation in the game’s evolution as a virtual entertainment destination." The launch includes a brand-new 3D virtual cityscape for players as they explore Vegas Infinite’s personal player suites, casinos, and exclusive rooftops. Vegas Infinite will also soon be available on a new platform, with PC players able to join on Steam VR and Meta Quest VR, with no headset required.

“Flutter prides itself on driving product innovation across its global portfolio of brands. Through its distinctive Flutter Edge, where product and technology capabilities are shared across the group, brands like PokerStars can consistently develop their offering by incorporating expertise and insight from other parts of Flutter,” says the company. 

PokerStars VR first launched in 2018, giving players the ability to sit down with friends at a virtual poker table, chat in real time, and interact with their surroundings in a selection of environments. Since then, the product has experienced continual development, accelerated since Flutter’s acquisition of the brand in 2021.

As part of this, the team has added blackjack, roulette, slots, craps, and the proprietary Rocket Rush to the in-game portfolio, while bringing poker fans Spin & Go poker, MTTs, and the flagship poker tournament series, the Metaverse Poker Tour (MPT). 

The product has also grown to include personal suites and dressing rooms, a luxury casino floor in Casino One, The Gallery casino exclusive to high-rollers, and The Rooftop, a subscriber-only rooftop escape overlooking the Vegas Infinite cityscape.

Player safety has also been a focal point during development, with Vegas Infinite using ToxMod, an AI live chat monitoring tool, to assist its dedicated moderation team. Players also have access to a range of in-game safety tools including the option to take time out from games, set spending limits, issue player reports, and customize the extent of their interaction with others in-game.

James O’Reilly, PokerStars Director of VR & Innovation, said: “As we approach our fifth anniversary, it’s incredible to think how far our game has come. From a cutting-edge experiment in applying virtual reality to the poker table, we’ve grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players. Today, we’re much more than poker and much more than VR. Vegas Infinite is where we’re taking our players next and there’s lots more in store.”