Exbet partners with OddsCraft for bespoke pricing ahead of sports betting exchange launch

Sports betting exchange Exbet has inked a strategic partnership with sportsbook technology provider OddsCraft ahead of the launch of a set of betting markets.

The agreement will see OddsCraft supply Exbet with bespoke pricing for Exbet’s scalar markets, which will allow users to trade sports in the same way that they trade cryptocurrencies on popular exchanges such as Binance.

“There’s a huge global audience trading cryptocurrency as a form of entertainment, but there’s currently no sports betting product that speaks their language. These are sophisticated customers who understand how to read charts, have a high appetite for risk, and want to trade sports like they trade crypto,” said David Evans, a spokesperson at Exbet.

“By partnering with OddsCraft, we’re able to price up and offer a completely unique category of markets that are not available anywhere else, and appeal directly to the hundreds of millions of crypto traders worldwide,” Evans added.

“At OddsCraft, we are thrilled to partner up with Exbet. They are building something that simply doesn’t exist elsewhere and we are excited to take that challenge on. We’ll be using our technology and experience to deliver pricing that will facilitate what’s going to be a game-changing new sports betting product,” Robin Jakobsson, Co-founder at OddsCraft, said.

Exbet is a crypto-native sports betting exchange that offers users the chance to trade sports as they trade crypto. Licensed in Curaçao, Exbet recently concluded its open beta with millions of dollars bet in USDT and BTC.

In August, Exbet announced that it was closing its open beta ahead of a fund-raising push and a full product launch in early 2024.  The exchange says its upcoming full launch will offer "a step-change" in how people bet on sports.