Konami, Queen Casino & Entertainment extend SYNKROS partnership to newly opened Baton Rouge property

Casino gaming and systems technology provider Konami Gaming has further extended its partnership with Queen Casino & Entertainment, as it deploys its SYNKROS casino management system at the recently inaugurated Queen Baton Rouge casino in Louisiana.

The SYNKROS launch at Queen Baton Rouge also marks a successful companywide roll-out of property-specific loyalty rewards programs, the company said in a statement.

The solution allows players to take advantage of unique rewards and benefits at each of the four destinations owned by The Queen Casino & Entertainment. Additionally, Queen Baton Rouge team members are supported "by the latest award-winning systems technology," including SYNKROS’ SYNK31 Title 31 / Anti-Money Laundering system and Konetic employee mobile application.

“Launching best-in-class casino technology and seamless loyalty rewards through SYNKROS has been part of our vision for The Queen Baton Rouge following the successful installs at Belle of Baton Rouge, DraftKings at Casino Queen and Casino Queen Marquette,” said Terry Downey, president and CEO of The Queen Casino & Entertainment.

“We hope that the attractive rewards and technology will encourage loyal members and new guests to explore these exciting gaming and entertainment destinations.”

The Queen Casino & Entertainment operates two Baton Rouge venues: Belle of Baton Rouge and The Queen Baton Rouge, formerly Hollywood Casino Baton Rouge.

The Queen Baton Rouge in Louisiana opened its doors to the public last month, after undergoing $85 million-worth renovation for two years. The renovation project included moving from the Mississippi River to a new landside facility, increasing the total footprint to more than 100,000 square feet, and the addition of innovative gaming, dining, and entertainment offerings. The casino is located near the Louisiana State Capitol and the Mississippi River at 1717 N. River Road in Baton Rouge.

Belle of Baton Rouge, Louisiana’s first casino, will also undergo a comprehensive renovation and landside move that’s expected to be completed in 2024, a press statement notes.

The company’s move to the latest SYNKROS casino technology started in 2021 with DraftKings at Casino Queen in East St. Louis, Illinois; Casino Queen Marquette in Marquette, Iowa; and Belle of Baton Rouge. Each property provides rewards and benefits to its players, which are not currently transferable among the locations.

“The Queen Baton Rouge is their fourth property to utilize a loaded SYNKROS system with multi-site capabilities," said Randy Caron, vice president, systems sales at Konami Gaming.

"Konami is excited about the opportunity to expand our partnership with The Queen Casino & Entertainment, Inc., delivering amazing system reliability along with a ton of tools to help them compete in their local markets. We offer our sincere congratulations to The Queen Baton Rouge on its grand opening and look forward to continued partnership.”