SBC hosted the 10th-anniversary edition of the SBC Awards on September 21st, honoring the individuals and companies whose “unwavering commitment to delivering top-notch products and services” earned them a trophy at the awards ceremony.
The anniversary edition of the awards saw the announcement of winners across 39 categories, including operators, affiliates, media, suppliers, and payment and compliance tools.
The event took place at the Caves Codorníu, Barcelona which boasts over 450 years of history as Spain’s oldest wine and cava producer, and which drew an audience of 1,000 senior executives from the betting and iGaming industry.
Sportsbook Supplier of the Year
— SBC NEWS (@SBCGAMINGNEWS) September 21, 2023
Congratulations to @Digitan for winning Sportsbook Supplier of the Year đ#sbcevents #SBCSummitBarcelona #SBCAwards pic.twitter.com/myeN2FdQgB
The ceremony was hosted by SBC Awards and TV personality Kirsty Gallacher, alongside former professional football player and current manager Clarence Seedorf, regarded as one of the greatest midfielders of his generation and with a UEFA Champions League legacy to his name.
bet365 was named Sportsbook Operator of the Year, retaining last year’s title, with the brand’s affiliate program also receiving the Best Affiliate Program Award. Kaizen Gaming was awarded the titles of Casino Operator of the Year and Southern European Operator of the Year.
Sportsbook Operator of the Year
— SBC NEWS (@SBCGAMINGNEWS) September 21, 2023
Congratulations to @bet365 for winning Sportsbook Operator of the Year đ#sbcevents #SBCSummitBarcelona #SBCAwards pic.twitter.com/FhDmZ3VdkU
In other operator categories, the independent judging panels awarded three titles to Betsson Group, including Innovation in Casino & Gaming Entertainment, Marketing Campaign of the Year, and Western European Operator of the Year.
In the Rising Star categories, Betiton Casino earned the Rising Star in Casino title, while the Rising Star in Sports Betting award went to Rhino.bet. STS S.A. claimed the Eastern European Operator of the Year title, while Glitnor Group secured the Northern equivalent. When it comes to esports, Betway Group managed to outshine the competition.
Casino Operator of the Year
— SBC NEWS (@SBCGAMINGNEWS) September 21, 2023
Congratulations to Kaizen Gaming for winning Casino Operator of the Year đ#sbcevents #SBCSummitBarcelona #SBCAwards pic.twitter.com/ylnDifC0qx
Sofascore (Affiliate Product Innovation), iGamingNuts (Casino Affiliate of the Year), and Better Collective (Sports Affiliate of the Year) emerged as the prominent winners in the affiliate categories, with Better Collective successfully retaining last year’s title.
Flutter Entertainment was honored with the Employer of the Year Award, while two industry stalwarts, Dan Taylor (Flutter International) and Marina Ilina (PIN-UP Global), jointly shared the Leader of the Year title. Entain Foundation US was recognized with the title of Socially Responsible Initiative of the Year.
Casino Affiliate of the Year
— SBC NEWS (@SBCGAMINGNEWS) September 21, 2023
Congratulations to iGamingNuts for winning Casino Affiliate of the Year đ#sbcevents #SBCSummitBarcelona #SBCAwards pic.twitter.com/UsgTO86ka5
IDnow, Trustly, and Nuvei dominated the field in the Payment & Compliance categories, earning the titles of Fraud and Compliance Solution of the Year, Payment Innovation of the Year, and Payment Solution of the Year, respectively.
The awards ceremony was held on the last night of SBC Summit Barcelona, SBC’s global sports betting and iGaming exhibition and conference, which gathered 15,000 industry experts at Fira Barcelona Montjuïc.
The ceremony took place the same week in which SBC announced it is shifting its flagship global event SBC Summit to Lisbon from 2024. Currently known as SBC Summit Barcelona, the upcoming event will be renamed SBC Summit 2024, as the branding has evolved to "better reflect the worldwide nature of the event."