Soft2Bet teams up with online B2B casino content provider 7777 gaming

iGaming and sportsbook software supplier Soft2Bet has partnered with 7777 gaming. The collaboration adds to Soft2Bet's range of casino providers, adding 7777 gaming to its global casino content that powers "a worldwide portfolio of brands," including Betinia.dk, Betinia.se, Betinia.com, Yoyocasino.se, and Yoyocasino.com. The provider notes that the partnership features the complete array of over 100 online casino games from 7777 gaming.

Elena Shaterova, CCO at 7777 gaming, commented: "Joining forces with Soft2Bet allows us to become part of a robust and extensive online gaming community. Our games cater to a wide array of players, ranging from experienced players to newcomers. We are confident that our partnership with Soft2Bet will be beneficial for both companies, and we can't wait to collaborate with their highly skilled team."

George Wadsworth, Head of Casino at Soft2Bet, said: “7777 gaming's extensive portfolio enriches our platform, aligning perfectly with our mission to provide a tailored experience for every type of player. As we continue to expand into new regulated markets, partnerships like this one are integral to our strategy for sustained growth and excellence. We are thrilled to work closely with 7777 gaming to deliver engaging and immersive gaming experiences for our customers.”

Soft2Bet says the new partnership agreement underscores its commitment to offering the “most diverse and high-quality gaming across the company's brands.” It also comes as the brand eyes further expansion in several markets.

Earlier this month, Soft2Bet announced its expansion into the Italian market through its acquisition of a Maltese company holding an Italian license. Going forward with this strategic venture, Soft2Bet will actively collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy's regulatory body for online gambling, ensuring compliance with local laws and regulations.

Soft2Bet also plans to certify its platform in the Italian market, a move that will "further its operational excellence and customer satisfaction," according to the company. Following the certification process, Soft2Bet aims to position itself as a platform provider in the Italian market.