Digital markets expert Martin Collins joins Soft2Bet as Chief Business Development Officer

iGaming and sportsbook software solutions supplier Soft2Bet has appointed Martin Collins as its new Chief Business Development Officer (CBDO).

Collins comes with over two decades of experience in digital markets. He was previously the Director of Sales and Business Development at Gaming Innovation Group (GiG), where he and his team secured 21 platform deals in just one year.

At Soft2Bet, Martin will help enhance the company's innovation course in the world of PAM, online casino, and sportsbook solutions. "With his guidance, Soft2Bet is poised for continued growth and leadership in the B2B market. The new exciting chapter in the company story is beginning," said the supplier in a statement.

“The worldwide Platform, Casino, and Sports B2B market continues to diversify and there are unparalleled opportunities for providers with the right ‘tech’ solutions to bring value to operators, accelerating their growth,” Collins said.

He further noted Soft2bet has and continues to invest "heavily" in its software and technology, consistently iterating and improving its offering, ensuring it is cutting edge and will not be "a bottleneck" for customer growth.

"Armed with this arsenal of solutions, as well as a collaborative culture, both internally and externally, I believe Soft2bet can be a unique and flexible offering to many major operators in the market, consistently working with their customers to help them achieve their goals and I very much look forward to the challenge," he added.

“We're happy to welcome Martin to Soft2Bet and looking forward to his vast experience and deep knowledge of our sector getting us to the next level,” Uri Poliavich, CEO of Soft2Bet, said.

The appointment comes as Soft2Bet eyes further global expansion, having recently announced a strategic expansion into the Italian market through its acquisition of a Maltese company holding an Italian license.

With the new addition, Soft2Bet will actively collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy's regulatory body for online gambling, ensuring compliance with local laws and regulations.