Las Vegas: New Rio owner Dreamscape Companies launches property-wide Rio Rewards program

Dreamscape Companies, the new owner of Rio Hotel & Casino Las Vegas, has launched a brand-new property-wide rewards program, Rio Rewards, which went into effect on Monday, October 2.

According to a statement issued by the company, Rio Rewards will be one of the "most lucrative" rewards programs, offering players more value per dollar spent "than anywhere in Las Vegas." With the introduction of Rio Rewards, Caesars Rewards cards will no longer be accepted at the property.

"The introduction of Rio Rewards marks an important milestone now that Dreamscape has officially taken over operations of the resort," said Kevin Sweet, Chief Gaming Officer of the Rio.

"We created a rewards program that would appeal to both locals and visitors alike. When compared to other loyalty programs around town, we are confident that Rio Rewards will stand alone at the top of what is given back to the guest in rewards and comps."

Rio Rewards will feature four unique tiers: Rouge, Azul, Gold, and Platinum — and will offer "multiple tier benefits" including complimentary hotel accommodations, complimentary show tickets, early check-in /late check out, monthly dining credits, daily drink vouchers and so much more.

Existing Caesars Rewards members who have visited the Rio since late 2017 will be preassigned new Rio Rewards loyalty accounts and be able to pick up a new card at one of the Rio Rewards desks or at a loyalty kiosk located around the casino.

With remodeling plans for its Rio Hotel & Casino Las Vegas property in mind and targeting investment in similar properties, Dreamscape Companies announced in February this year that it successfully completed an $850 million capital raise managed by Wells Fargo and Raymond James.

In August, the company unveiled details of Rio's $350 million, two-phased renovation. The primary focus will be on modernizing the rooms, creating a "modern-day look" that exudes "approachable luxury." Company officials aim to strike a balance between value and experience, offering guests an exceptional gaming experience with top-of-the-line amenities and ambiance.