EveryMatrix and iGB join forces to provide data reports on the behavior of slots players around the world

B2B iGaming technology provider EveryMatrix announced that its aggregation division, SlotMatrix, has launched the series of reports ‘Slot Trumps 2023/24’ with iGaming Business, part of Clarion Gaming. The reports are a "co-branded online casino data project that provides operators with never-before-seen insights on key player behavior data from the world’s most talked about markets," according to a press release.

The focal point of this series is a shareable SlotMatrix Slot Trump card featuring topline findings. "This leads to a comprehensive interactive data dashboard on the iGaming Business website providing casino directors and managers with exclusive data from the world’s hottest online casino markets as seen through the eyes of players," the company explained.

Each dashboard is complemented by extensive content including news, analysis, thought leadership, video interviews, and webinars as well as digital and social media content.

EveryMatrix detailed that in every report, operators gain access to vital market intelligence that will "shape their strategies prior to either launching or aiming to grow market share in each territory," including data on the country’s most popular games, themes, volatility, mechanics, features, and providers alongside a detailed breakdown of wagering behaviors.

In the first SlotMatrix Slot Trumps report, Stian Enger Pettersen, Head of Casino at EveryMatrix, presents a "deep dive into what characterizes the Brazilian market, key player behavior trends, and the optimum strategies to boost player loyalty and drive casino revenues in a newly regulated market that contains infinite potential."

Each report is sourced from SlotMatrix’s internal network of games and games providers and based on data from a 90-day period.

Stian Enger Pettersen, Head of Casino, EveryMatrix, said: "This year marks EveryMatrix's 15th year anniversary so to celebrate we’re sharing all our experience, analysis, and exclusive data for the first time."

"The Slot Trumps series is the ultimate set of behavioral data for online casino professionals to gain the edge in fast-growing or soon-to-be regulated markets such as Brazil," he noted.

"The U.S. has been the talk of the industry since 2018 but Brazil and the wider LatAm region is the true sleeping giant. We’ve been powering high-profile local brands there for several years, and have four of our own games in the top 10 most popular titles in Brazil, and overall activity is accelerating faster than anyone could have imagined, therefore no one should wait or they will miss out," the executive commented.

"If you want to make an impact in Brazil and the other markets we’ll be shining light on then the only place to go for meaningful insights is the SlotMatrix-iGB Slot Trumps reports," he added.

For his part, Robin Harrison, Global Content Director B2B, Clarion Gaming, said: “We loved this concept from the get-go, especially as it was inspired by Top Trumps, a game many of us played when we were younger."

"EveryMatrix is one of our longest-standing clients and we’re delighted to co-brand and collaborate on this project to provide the industry with in-depth analysis and insights that we know will make a huge difference to operators in territories where the opportunities for growth are unlimited," he concluded.