Sportradar to power Taiwan's Sports Lottery with customised omnichannel sportsbook

Carsten Koerl, Chief Executive Officer of Sportradar

2023-10-11

Taiwan

Reading time 1:38 min

Sports technology company Sportradar has been selected as the official technology and services solution provider by the Taiwan Sports Lottery, following an international tender process.

"Based on the breadth of services included, the structure and longevity of the industry-first agreement, Sportradar is set to transform the sports betting experience in Taiwan as part of the consortium that will operate the Taiwan Sports Lottery from 2024 through 2033," the company said in a statement.

The supplier says that being appointed as part of the consortium, formed by ADATA Technology as the license holder, Taiwan Sports Lottery Company (TSLC) as the operator, and China Trust Bank, further strengthens its industry position in the Asia Pacific region.

The consortium was awarded the third Sports Lottery License issued by the Taiwan Government's Sports Administration in December 2022.

ORAKO, the company's end-to-end sportsbook and player account management solution, will be fully implemented across more than 2,600 retail outlets in Taiwan as well as across web and mobile channels "as it is designed to scale for omnichannel use."

Sportradar's technology will power the Lottery with ORAKO sports betting and player management platform, managed trading services, pre-match and live data and odds, audiovisual streaming, marketing services, and other Sportradar ORAKO solution integrated services.

The solution includes the delivery of the required equipment at retail stores including customized lottery terminals and printers, and digital multimedia displays to provide live sports and betting information.

As part of the agreement, Sportradar also established a local team in Taipei to provide operational support and expertise alongside TSLC's team members on the ground. Sportradar currently supports more than ten government-approved lotteries around the world including Hong Kong, South Korea, Singapore, Norway and Finland.

Carsten Koerl, Chief Executive Officer of Sportradar, said: "Our experience working with government-run lotteries around the world, coupled with our innovative technology and end-to-end ORAKO solution means Sportradar is well-placed to operate as part of a successful consortium for the Taiwan Sports Lottery."

"We're able to bring the full range of betting services to deliver a high-quality and consistent experience for people playing the games, whether they're in retail outlets, playing via the internet, or on their mobile devices."

Ted Lin, President of Taiwan Sports Lottery Company, said: "Our aim is to redefine the sports betting experience and Sportradar has a full suite of technological solutions to help us achieve that."

"With a proven track record of working with established lottery providers globally, we look forward to harnessing the synergies with Sportradar to transform the sports betting landscape in Taiwan."