Elys Game Technology targets american market with new online betting platform: Sportbet.com

Elys Game Technology has taken a step into the American sports betting scene by presenting its new online and mobile betting platform, www.SportBet.com. According to Elys America, a subdivision of the company, the company aims to provide American sports enthusiasts with an "innovative and engaging experience, packed with unique features carefully developed to meet betting preferences in America."

According to the company, the latest foray into the mobile market is the result of its partnerships with duly regulated sportsbooks and casinos in the US. Subject to regulatory approval, the company plans to expand its online sports betting presence in several US jurisdictions. This will take place through direct licenses and market access partnerships, with the goal of launching in the fourth quarter of 2023. 

Elys had previously announced the start of sports betting operations in New Jersey and Washington D.C., expanding the range of operations already active both in Europe and now in Canada and the USA.

“The launch of www.SportBet.com is a pivotal move towards accelerating our North American go-to-market strategy under the new Elys America business unit”, said Michele Ciavarella, Executive Chairman of Elys Game Technology, Corp.

Michele Ciavarella

“SportBet.com is a clearly identifiable sports betting URL emphasizes our direction in the U.S. and our goal to be recognized as a top-tier challenger in this expanding market. We remain dedicated to delivering an unrivaled sports betting experience, combining innovation, dependability, and responsible gaming practices to earn the loyalty of our players", completed.

Recent industry studies indicate that the global sports betting market is on a growth trajectory, with predictions of surpassing the mark of $180 billion by 2030. This increase is largely driven by the US mobile market, which has thrived since the repeal of the Professional and Amateur Sports Protection Act in May 2018. 

According to data from the American Gaming Association (AGA), sports betting revenues increased by a substantial 75% from 2021 to 2022, reaching a figure of $7.5 billion. Based on internal analysis by Elys, the company believes that the addressable market in the US could surpass the $25 billion mark in revenue by 2030.