EveryMatrix's Stian Enger: "Brazil is at the top of the list of the most popular iGaming markets"

B2B iGaming technology provider EveryMatrix announced recently the launch, through its SlotMatrix division, of "Slot Trumps 2023/24" a series of online casino data reports that provide operators with key insights into player behavior in the world's most relevant markets.

Launched together with iGaming Business, part of Clarion Gaming, the reports offer "a series of exclusive and essential insights that get to the heart of six key global markets, as seen through the eyes of the players themselves," details EveryMatrix, which will help drive operators' strategies before launching a product or trying to increase their market share.

The first report is now available on the iGaming Business website and focuses on the key trends of online slot behavior and consumption of Brazilian players. Yogonet spoke with Stian Enger Pettersen, casino director of EveryMatrix, to learn more about this first market that kicks off its "Slot Trumps 2023/24" project.

Why did EveryMatrix choose Brazil for the first Slot Trumps report?

As part of this project on player behavior, we have undertaken to explore six of the most popular iGaming markets and Brazil is at the top of that list.

It's a really interesting market with the world's fifth-largest economy on the verge of regulation and a large adult population that enjoys betting and gaming, so we wanted to provide casino managers and operators with never-before-seen data on player behavior that they can use to grow their existing business there or for new entrants to use as key intelligence to launch new brands or products.

What data does this report include?

We provide key information on the top games, top themes, top providers, and most popular hold and volatility features, as well as betting behavior data showing average bet sizes, average number of sessions, and bets per session. This information is vital intelligence and we are in the best position to provide it with 15 years of industry knowledge and experience.

Fortunately for us, nine of the top 20 online casino games in Brazil are part of the SlotMatrix RGS group of games, which also shows that we know what players want and that we are doing the right thing in a market that has huge potential.

How do you think operators will be able to take advantage of this report?

The key to success in any newly regulated market - or one that is in the process of being regulated - is to have a clear view of your audience and to know precisely what games, themes, and play styles players enjoy, what they want, and expect and the key indicators of their player behaviors.

This report provides all this information and more in one place. Using that knowledge will allow them to build a clear picture of the types of players that exist in that country and then refine their strategies when launching new content or targeting specific player segments.

We not only provide data but also reinforce it with other value-added content, including in-depth analysis and thought leadership on, for example, what products and strategies operators should use to attract and retain certain groups of players, such as the "thrill seekers" we discussed in our Brazil report.

What advice would you give to operators or suppliers looking to enter the Brazilian market?

Brazil, along with several other Latin American countries, is arguably the market with the greatest potential, and using its data will provide operators with vital market information in their first steps to launch or further grow their market share there.

Our player behavior data is the ideal springboard for new and existing brands, if that whets your appetite, contact us to discuss this further and we will be happy to provide you with even more data to help drive revenue in one of the world's most popular iGaming territories.

Brazil: Attraction for competitions

Within the large number of game themes and features that reflect the vibrant Brazilian culture, "what stands out the most is the preference for titles that offer more exciting and multi-layered experiences," explains EveryMatrix's first report, adding that local users mainly interact with games that include tournaments and other competitions.

Along these lines, EveryMatrix suggests that to create "the best gaming experience" it is essential to "develop effective personalized strategies" and include these types of features.

The report also indicates that, by adding more levels of excitement in competitions and challenges, games with higher volatility tend to be more popular among Brazilian players, with higher retention rates and higher betting amounts compared to other content.