Comtrade Gaming extends platform deal with Superbet to strenghten its position in Romania and Poland

Gaming technology supplier Comtrade Gaming announced the extension of its contractual agreement with operator Superbet. The strategic partnership will center on the integration of Superbet's proprietary sportsbook with Comtrade's iCore platform.

"This synergy serves as a cornerstone for Superbet's primary market operations in Romania and Poland, solidifying its market-leading position in these regions," according to a press release.

According to Comtrade Gaming, its iGaming Platform, iCore, is "designed to enhance operators' businesses and deliver a top-notch player experience." Its adaptable approach "ensures customization to meet each operator's specific needs, resulting in increased player lifetime values and reduced churn, ensuring lasting player engagement and enjoyment," the business noted.

Adam Shaw, Chief Revenue Officer, said: "Superbet's core values of passion, authenticity, determination, and unity align seamlessly with those of Comtrade Gaming, forming the bedrock of our successful partnership. The sustained expansion of our operations stands as a testament to our exemplary collaboration."

"Collective commitment to customer satisfaction underscores the strategic significance of our partnership. We are dedicated to delivering unparalleled value and service to our players," he added.

 Steven Valentine, Comtrade Gaming's Chief Commercial Officer

For his part, Steven Valentine, Comtrade Gaming's Chief Commercial Officer, commented: "At Comtrade Gaming, we are extremely pleased to continue our partnership with Superbet and look forward to continuing mutual growth. We have always been a business built on long-term partnerships, choosing to work with the most ambitious companies and helping them achieve their business objectives."

"Their enviable growth into the No.1 operator in Romania serves as a testament to our collective accomplishments, and we take great pride in the role we have played," he concluded.