Brazil: BiS SiGMA Americas 2024 sells more than 50% of its spaces and will increase its capacity by almost 25%

The 2024 edition of BiS SiGMA Américas will once again take place at the Transamérica Expo Center in São Paulo, from April 23 to 26, 2024. The organizers have announced that "this time it will have a larger saleable area", about 25% more compared to the last edition. In total, it would be an area of 16,000m² occupying three pavilions.

"We saw the opportunity to increase the saleable area and we did it. The event has grown and should expand even more, it is an opportunity to exchange information, do business, and for brands to show their products to those who are directly interested," said Alessandro Valente, Co-founder and Director of the event.

The organizers noted that the growth is a direct result of the success of the 2023 edition, as " the trade show has become one of the most important in the world" for the iGaming, BetTech, and Sports Betting ecosystem segment at an international level.

In this regard, they pointed out that, with almost six months to go until the event, more than 50% of the spaces have already been sold.

This year's edition had more than 6,700 visitors, of which around 40% came from more than 40 foreign countries, approximately 250 exhibiting and sponsoring companies, and more than 130 speakers presented, representing a total of 60 hours of content in two simultaneous auditoriums.

Now, the format of the event was improved to include 2024 a larger exhibition area, content in two simultaneous auditoriums, and live webcasting during the days of the event.