Bet-at-home goes live with EveryMatrix's technology stack in Germany

bet-at-home has completed the integration of EveryMatrix's technology stack in Germany. The complex German integration follows the earlier migration in February this year of millions of players within bet-at-home’s MGA-licensed business.

The Frankfurt-listed group replaced its previous platform with a wide array of EveryMatrix back- and front-end solutions. The tech overhaul encompassed the deployment of EveryMatrix's OddsMatrix sportsbook and turnkey solutions, casino platform, player management tools, payments processing, and affiliate software.

These enhancements are aimed at optimizing bet-at-home's operations, increasing revenues, and driving efficiencies. "EveryMatrix’s products and integration processes were custom-built and delivered for bet-at-home.de with almost every EveryMatrix team joining forces to ensure the successful launch," said the company in a statement.

Ebbe Groes, Group CEO of EveryMatrix

"The initial bet-at-home.com launch in February was a major milestone, but today is arguably more significant due to the complexity involved, and proves we truly belong in the top tier of the world’s most respected and trusted iGaming suppliers," said Ebbe Groes, Group CEO of EveryMatrix.

The success of this project can be attributed to EveryMatrix's platform unit, GamMatrix, which custom-built multiple new microservices to meet Germany's technical compliance requirements. These services covered areas like external and responsible gambling limits, multi-wallet support, taxation, and legislative compliance.

"We are very pleased and proud with the results of our joint efforts with a new, intuitive, and extremely appealing bet-at-home.de website powered by EveryMatrix," commented Marco Falchetto, CEO of bet-at-home.com AG.

"The work between both teams in the last few months has been a real pleasure to be part of for everyone involved. This has been a highly demanding project and EveryMatrix have proven to be a very flexible, reliable, and resilient partner and we are excited to enter this new phase of growth together."

Bet-at-home is one of EveryMatrix’s largest sports clients in both revenue and brand value, and the long-term agreement covers all markets where bet-at-home is currently present, including Germany.