Affilka by SOFTSWISS: Affiliates add 17M new players, witness 90% GGR growth in the first 9 months of 2023

Affilka, the iGaming affiliate management platform by SOFTSWISS, has reported that its 260 clients have attracted 17 million new players through its affiliate channels during the first three quarters of this year. This marks a growth of over 2.5 times from the same period last year.

In its update, the company also noted it has added 60 new brands to its partner portfolio since the beginning of 2023, and 70 thousand new affiliate accounts were registered during the same period.

This number accounts for a significant one-third of all affiliate accounts ever recorded in the affiliate platform since its inception in 2018. As per the company, this statistic highlights a robust growth trajectory, nearly 2.2 times higher than the same period in the previous year.

Number of unique clicks on referral links grew 7.4 times compared to the relevant period of the previous year. The company attributes this surge to a combination of factors including an expansion in the network of affiliate partners as well as the enhanced capabilities of brands utilizing its solutions.

Player deposit amount increased by 2.3 times while affiliate gross gaming revenue (GGR) grew 89.3%. Affiliate payments witnessed a noteworthy growth of 90.4%.

“Our unwavering dedication to presenting exceptional service drives constant improvements. Currently, our primary focus revolves around expanding the scope of traffic reporting. This involves providing comprehensive analytics related to click activities,” Anastasia Borovaya, Head of Affilka by SOFTSWISS, said.

"Additionally, we are working on API enrichment, introducing new API endpoints to streamline the process for operators and affiliates to seamlessly integrate information and various reports from the affiliate platform into their Business Intelligence (BI) tools in an automated fashion