EveryMatrix's OddsMatrix powering Hungarian Lottery's new sportsbook product

The Hungarian national lottery company, Szerencsejáték Privately Held Company Limited (SZRT), has gone live with OddsMatrix's sports betting services and platform. EveryMatrix won the public tender in January 2023 to provide the state-owned gaming and lottery operator with an end-to-end suite of digital sports betting software solutions and services for its online brand TippmixPro.

The multi-year contract was awarded to EveryMatrix following a 15-month competitive procurement process with more than 25 bidders. SZRT is a member of the World Lottery Association (WLA) and its new OddsMatrix-powered sportsbook will bring players features such as Cash Out and Bet Builder, as well as promotions such as Stake-Back Special, for the first time.

EveryMatrix called the launch "one of the company’s most complex integrations to date." The integration involved several teams, including GamMatrix, the platform unit of EveryMatrix. GamMatrix has developed a number of operational and safer gambling features for the project, including rapid multi-step registration and self-exclusion functionalities, in accordance with SZRT's regulatory and specific requirements.

SZRT will benefit from EveryMatrix’s trading, product, and account management teams as well as the PartnerMatrix affiliate system. The new sportsbook also prioritizes responsible gambling, notes EveryMatrix. In September 2023, the company became the first iGaming provider to receive the WLA Safer Gambling certification.

Accessible through desktop and mobile web browsers, in addition to native Android and iOS apps, the sportsbook features proprietary models that generate market uptime, an AI-driven content concierge that curates and serves tailored recommendations, and a promotions engine designed to enhance player retention and reactivation.

Ebbe Groes, CEO at EveryMatrix, said: "We are delighted to have gone live in Hungary with our valued partners SZRT. This is just the beginning of a relationship filled with endless possibilities with both sets of dedicated teams sharing a vision that extends far beyond a single milestone.

"Our mission is to craft not just a sportsbook, but a never-ending story of innovation. Just as athletes persistently train to refine their abilities, we are equally determined to create new plays, redefine the game, and develop groundbreaking products that propels SZRT as the benchmark for sports betting excellence."

"Winning SZRT earlier this year and now going live with a complex and comprehensive offering in such an exciting, newly regulated market underlines the quality of our solutions, services, and expertise across multiple disciplines and we look forward to delivering exceptional results and driving consistent growth in the months and years ahead."

Andrea Mager, President & CEO of Szerencsejáték Privately Held Company Limited, said: "We launched our online sports betting platform 10 years ago and have always strived to offer the best to our customers. The relaunch of tippmixpro.hu is a milestone for the company and our players."

"The new site offers a much broader range of world-class sports betting opportunities without losing sight of our responsible gaming principles. In addition to new features that improve the player experience, we also offer betting opportunities and markets that players can only legally access on tippmixpro.hu."

"We were delighted to partner with an international supplier such as EveryMatrix in January. During the following months of development, it became clear to us that beyond the business partnership the company offers professional knowledge that ensures the long-term development of TippmixPro, providing our players with a world-class online sports betting platform."