Pragmatic Play expands LatAm footprint through multi-vertical content deal with GanaPlay

iGaming content provider Pragmatic Play has signed a new partnership agreement with operator GanaPlay, further strengthening its position in the Latin American market.

The new deal will see the delivery of content from three of Pragmatic Play’s product lines among players in the region, with Slots taking center stage. Content like the Big Bass Bonanza and John Hunter series will debut on GanaPlay’s platform, alongside more recent titles such as Twilight Princess and Candy Blitz.

Live Casino has long been a mainstay of operators in Latin America and the success of contemporary experiences like Vegas Ball Bonanza, balanced by a strong selection of classic table games, is expected to continue that pattern for visitors to GanaPlay’s site, says the supplier.

Lastly, fans of sports betting will also be catered for with an array of Virtual Sports offering a range of betting markets against the backdrop of on-demand sports action, recreated with cutting-edge animation across titles like Force 1, football, horse and greyhound racing.

"With this latest agreement, Pragmatic Play continues to expand commercially across a region that is a hotbed of activity across its respective casino and sports betting markets," the company said in a press release.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “GanaPlay is a respected name and one of a number of partners that Pragmatic Play has allied itself with to further its growth strategy. It’s another shop window for the region’s favorite casino content and I have no doubt that it will continue to perform as successfully here as everywhere else.”

Victor Arias

Andres Clavijo, CEO of GanaPlay, added: “Pragmatic Play games are in high demand from our players, so to be able to supply them now we’ve reached an agreement is a considerable coup for us. Once they roll out, our brand will be significantly stronger and as we maintain our place in a tightly packed and highly competitive market.”

Pragmatic Play currently produces up to eight new online slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API. 

The new partnership comes as the supplier prepares to showcase its gaming portfolio at the upcoming edition of the EGR Power Latam Rio Summit, the last stop of the company's Latin American exhibition itinerary for 2023.

The event, which takes place at the JW Marriott Hotel in Rio de Janeiro on 21 and 22 of November, will see experts from across the Latin American iGaming market come together to explore the opportunities and developments in Brazil. Pragmatic Play will be a sponsor at the event, which will be host to two days of panels and open forums.