SIS and Inspired strengthen their partnership to introduce ugraded virtual horse and greyhound racing

Betting services supplier SIS (Sports Information Services) has strengthened its long-standing partnership with Inspired Entertainment. The deal will introduce five newly upgraded products to enhance SIS' 49's offerings for improved virtual horse and greyhound racing.

The integration with 49’s content will allow bettors in betting shops across the UK and Ireland to access improved graphics and race simulations, with races from Portman Park, Sprint Valley, Steepledowns, Brushwood, and Millersfield being featured. Additionally, all historical results and form for all races will continue to be available on 49s.co.uk.

"Inspired’s customized 49’s branding and content will provide a truly enhanced and immersive experience for operators and bettors," said SIS in a press statement. "This latest agreement furthers our partnership with Inspired. With 49’s being the first brand to launch Inspired’s virtual products over 20 years ago, the relationship is set to be enhanced by providing cutting-edge content experiences."

SIS-owned 49’s has experienced significant growth in the last year, says the company, with new platform and customer partnerships going live to provide access to a high-quality portfolio of live number draw products, which includes 49’s twice daily draw, 39’s, and Fast 15’s.

For its part, Inspired delivers a comprehensive portfolio of content, technology, hardware, and services for regulated gaming, betting, lottery, social, and leisure operators across land-based and mobile channels across 35 jurisdictions around the globe.

Jessica Mills, Head of Product Proposition at SIS, said: “We have enjoyed a fantastic partnership with Inspired, and we are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops.

"We take great pride in delivering outstanding content to bettors, and this will significantly improve the experiences across our virtual horse and greyhound racing content.”

Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired Entertainment, added: “The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership. The roll-out of more innovative virtual content for audiences will result in increased engagement with our products.”