Play'n GO enhances Italian footprint through partnership with William Hill

iGaming content provider Play'n GO has formalized a partnership with the Italian division of the operator William Hill, expanding the supplier's presence in the European country.

This collaboration is an extension of the global relationship between Play'n GO and William Hill, which included the introduction of the Book of Dead game in William Hill's Fixed Odds Betting Terminals (FOBTs) in the United Kingdom earlier this year.

Now, with this new expansion, William Hill's customers in Italy will have access to Play'n GO's complete catalog of games, including titles such as Book of Dead, Rise of Olympus, and Tome of Madness.

"This announcement signals a firm commitment to the Italian market from both Play'n GO and William Hill, and promises to provide an elevated gaming experience for Italian players," the supplier said in a statement.

Michele Stefanelli, Sales Leader, LATAM and Southern Europe at Play'n GO, said: "The Italian market is very important to Play'n GO, and we're pleased to continue our growth in the region with William Hill, who we've already had enormous success with around the world.

"We're committed to providing Italian players with the best online casino experience possible, and this partnership with William Hill is another big step in that direction. We're confident that William Hill's Italian players will love the opportunity to engage with our content, and we look forward to many years of success together."  

Valerio Micchio, Head of Commercial at William Hill Italy, said:" added: "We're excited to add Play'n GO games to our portfolio, and view them as a natural partner to expand our presence in the region.

"Our already-existing relationship points towards further success here in Italy, and we're pleased to welcome a company who are as equally committed as we are to providing a safe, exciting experience to players everywhere."