“EGT's products have a presence in over 100 markets and we will strive to enter even more new jurisdictions in 2024"

Gaming equipment manufacturer Euro Games Technology (EGT) and its digital arm EGT Digital celebrated several milestones in 2023, including entry into various new markets, with their products being currently represented in major markets worldwide. 

Company CEO Vladimir Dokov spoke to Yogonet in a special interview about EGT and EGT Digital’s growth in the past year, its organic production cycle, and the challenges faced by the company in 2023. Dokov also highlighted the company’s goals for 2024. 

What is your assessment of the year? What are your main takeaways and highlights from 2023?
 
I am glad to share that 2023 brought a lot of success to EGT. After the turbulent period of the crisis, which had a profound impact on the gaming industry in 2020 and 2021, a period of recovery and stable growth followed in 2022 and 2023.

Our 360-degree production cycle, thanks to which we ourselves produce the largest part of the components for our machines, allows us to be very flexible regarding the fulfillment of our customers' orders. This fact in combination with our innovative product solutions at competitive prices is a guarantee of sustainable development and prosperity.

Online gaming also continued its steady growth in 2023. Our iGaming company EGT Digital had a very fruitful year, during which it solidified its position as one of the preferred online gaming providers by entering many new markets, with its products being currently represented in over 40 countries worldwide and their number is constantly increasing.

 
Do you think new technologies such as AI will play a key role in the development of products and services in the gaming industry in the next year?  Do you anticipate gamification to gain momentum in iGaming next year?

Yes, I believe that AI is increasingly being used in the development of different products in our industry, and this fully applies to our new solutions as well. This is certainly a sustainable trend that will continue to develop in the coming years.

I definitely think that gamification is gaining more and more popularity lately and that is another trend in the gaming industry which will unfold its potential in the next few years. We designed such a module as a part of the CRM Engine of our iGaming platform X-Nave. It aims to maximize player satisfaction and engagement through a whole set of gamification features that ensure increased retention. 

It allows operators to create their loyalty program, a personalized player zone, and seasonal campaigns, tailored according to their customers’ tastes and preferences. The integration with the communication and bonus modules guides players through their quests and offers a wide choice of rewards, including bonuses, tangible items, and tombola. Of course, in-depth performance analyses of those campaigns are available to operators so they can evaluate their effectiveness and have better control over the costs.

 
What markets and verticals surprised you the most in how they developed this year? Which markets do you expect to gain momentum next year?
 
I wouldn't say I'm surprised by the development of any market or vertical. Rather, our business developed the way we planned and expected. EGT's products and services currently have a presence in over 100 markets globally and we will strive to continue our upward development in 2024 and enter even more new jurisdictions, primarily in Asia and Africa. This will be among our main goals for the next year. We will also focus on enriching our iGaming portfolio and consolidating our leading positions in this sector as well.