Soft2Bet to showcase 'MEGA' gamification technology at ICE London

ICE London's 2024 edition is a month away and iGaming and sportsbook software supplier Soft2Bet has announced that it is looking forward to welcoming partners, friends, and contacts to its brand-new stand and showcasing Motivational Engineering Gaming Application (MEGA), what the company calls game-changing gamification technology.
 
Here is what delegates can expect from Soft2Bet at ICE London 2024, Soft2Bet stated:

Soft2Bet exclusive workshops

As part of a packed schedule, Soft2Bet will be showcasing MEGA, it's industry-leading gamification technology that drives engagement, loyalty and revenues and will be hosting workshops, talks and discussions to show how its highly flexible personalization and localization features help drive engagement and revenues.
 
Soft2Bet says that MEGA or Motivational Engineering Gaming Application is the gamification platform that the company has developed since launching in 2016. It promises to deliver highly gamified products and additional entertainment value to players, driving up engagement, volumes and revenues for Soft2Bet and its partners.

 
Soft2Bet's Product Manager Olga Melnyk will be hosting the workshops (Stand S6-210) and said she will be highlighting three exciting products: City Builder, Stadiums, and Bonus Crab and Soft2Bet’s powerful and user-friendly PAM back office, a proprietary solution developed by the company's in-house team.

The company's Chief Product Officer Yoel Zuckerberg will educate delegates MEGA, the unique gamification technology that drives higher engagement, activity and revenues, while its Chief Business Development Officer Martin Collins will host workshops about how the B2B products and services drive growth and commercial success.

 
Commenting on MEGA, Zuckerberg explained: “At Soft2Bet we take gamification seriously - and the commercial growth it generates is proof that this focus is the right one for us. It has had hugely beneficial impacts on our brands in highly competitive markets such as Sweden and Denmark and through the workshops, I will show how our MEGA features can be harnessed and optimized to benefit our existing and future partners.”
 
Collins added: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow is a fantastic opportunity. Not only for meeting these contacts in person but for us to educate them in how our products work and develop their player engagement and loyalty levels and, of course, their revenues.”  
 

Turnkey solutions

Soft2Bet says that it is a leader in gamification, and also provides a full package with best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.  
 
Collins commented: “Gamification is the most visible part of our product portfolio, but a key benefit of the workshops will also be to show how our MEGA features work in sync with our turnkey solutions delivered via our player account management (PAM) system.
 
“These include casino content aggregation, sportsbook solutions, Managed Services and security teams and power our front-end products, driving consistently high conversion and loyalty through a unique customer experience. I’m looking forward to leading these workshops with so many industry contacts during ICE London 2024.”          

Soft2Bet’s ICE stand 

Soft2Bet asserts that its double-decker stand will be the ideal place to meet the company’s teams or simply to catch up with industry contacts and friends.

“Delegates will be able to grab a coffee or relax at the end of the day and watch Soft2Bet products in action by using our touch-screen demo units dotted around the stand. And not forgetting Soft2Bet merchandise, we’ll be handing the coolest merch in iGaming to lucky delegates,” the company said. 

ICE World Regulatory Briefing

Soft2Bet General Counsel David Yatom Hay will be speaking during the ICE VOX World Regulatory Briefing at 12:20 PM on Monday, February 5th.