Fanatics partners with NHL's Carolina Hurricanes to access North Carolina's sports betting market

Fanatics Betting and Gaming has announced a long-term partnership with the NHL's Carolina Hurricanes to become the Official Sports Betting Partner of the team. This partnership also secures North Carolina market access for the company's online sports betting platform, Fanatics Sportsbook, subject to regulatory and licensing approvals.

"The Hurricanes are thrilled to welcome Fanatics as our Official Sports Betting Partner," said Hurricanes President and General Manager Don Waddell. "Fanatics Sportsbook will bring a user-friendly experience for North Carolinians to wager on sports responsibly, and we're proud to partner with them on this endeavor."

Welcome @Fanatics as the Official Sports Betting Partner of the #Canes! https://t.co/81FeBpdd4a

— Carolina Hurricanes (@Canes) January 11, 2024

Regulated online sports betting is expected to launch in North Carolina in March 2024. Through this partnership, Fanatics Sportsbook will gain access to the North Carolina online market and have the opportunity to establish a retail sports betting house at PNC Arena.

Additionally, the partnership includes marketing assets such as in-arena signage, broadcast integrations, PNC Arena activations, and other opportunities for Hurricanes fans to engage with Fanatics Sportsbook. 

Ari Borod

“We are excited to have the Carolina Hurricanes as our market access partner in North Carolina,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “We are working with one of the most talented professional sports organizations that knows how to grow a sports business by putting a competitive product out on the ice."

"We look forward to partnering with the organization to bring sports fans in North Carolina a sports betting product that meets the expectations of such a passionate fanbase.”

Fanatics Sportsbook officially launched in August 2023 and is currently operational in ten states. According to the company, the platform offers a user-friendly interface, with quick sign-up, easy betting, transparent withdrawals, live streaming, search functionality, the ability to earn FanCash on bets, and a Discover page featuring the most relevant sports and bets for customers.

In a press release, both Fanatics Betting and Gaming and the Carolina Hurricanes emphasized the importance of responsible gaming as part of the partnership, incorporating it as a core principle of both organizations. Online customers will have access to Responsible Gaming tools to help manage their time and money.