Affilka by SOFTSWISS to showcase its solutions, product updates in debut iGB Affiliate participation

Affilka, the iGaming affiliate management platform by SOFTSWISS, has announced its participation in the upcoming iGB Affiliate expo. The exhibition is set to take place from 7th–9th February at Excel London.

According to SOFTSWISS, iGB Affiliate London goes beyond a conventional event, as it “connects iGaming operators, affiliate networks, and tech vendors, helping them explore the latest industry innovations.” The company further notes that the expo offers an interactive environment for business networking, content sharing, and thought leadership. 

Affilka says that this perfectly matches its commitment to fostering trustworthy partnerships and pursuing constant business growth. Since its launch in 2018, Affilka claims that it has reached quite a few landmarks to be proud of. 

The platform currently has more than 320 clients worldwide. In 2023, the affiliate GGR surged to almost EUR 1.2 billion, doubling from the previous year, with 24 million new players registered via the platform, and the player deposit amount reached EUR 2.3 billion.

Affilka by SOFTSWISS says that it will make its debut at iGB Affiliate 2024 with a “dedicated stand showcasing its innovative solutions.” It’s a great opportunity to spread the word about Affilka’s case studies and key product updates, the company stated.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, said: "Affilka had an impressive surge this year. But as we’ve always been committed to giving our clients the best service ever, we constantly find ways to make things even better. Now we are improving Affilka's reporting system so it can show more detailed analytics. 

“We are enhancing our API to integrate these analytic reports into our client’s Business Intelligence tools. So it’s all about making things smooth and automated. We want our clients and prospects to understand where we’re heading and how they can benefit from the upcoming features. We’ll be happy to tell them more at our stand at iGB Affiliate."

Affilka by SOFTSWISS welcomes expo visitors to its stand A60 for expert meetings, commercial partnerships, and a closer look at its affiliate software solutions. A meeting with the Affilka team can also be scheduled from 6th to 8th February at the neighboring ICE London expo, at SOFTSWISS stand N8-231. 

Earlier this month, iGB Affiliate announced that it is set to bid farewell to London in “record-breaking style” with show organizers projecting that the last edition before the show's relocation to Barcelona in 2025 will register a circa 10+% increase in visitor numbers. Other key performance indicators highlighted in the positive territory are the number of exhibitors and sponsors over 250, (+11% year on year) occupying a total of 13,647 square meters (11,758 in 2023).