New partnership

Pragmatic Play to provide Betcris with three of its gaming verticals in Latin America

2024-01-16
Reading time 1:15 min

iGaming content supplier Pragmatic Play has partnered with gaming operator Betcris for the Latin American market. Pragmatic Play will provide the brand's players in the region with a comprehensive package of Slots, Live Casino, and Virtual Sports.

Company slot classics such as Gates of Olympus and Sugar Rush are now available alongside recently-released titles such as Zeus vs Hades – Gods of War and Spaceman, which Pragmatic Play says "has planted a flag across Latin America as a firm player-favourite."

A diverse lineup of Live Casino titles, including game show hits like Sweet Bonanza Candyland and PowerUP Roulette, alongside a full package of classics such as roulette and blackjack, are also part of the deal.

The company also promises cutting-edge technology and animation that will “bring the action to life” across its Virtual Sports content, providing betting opportunities on 24/7 horse and greyhound racing, football and motorsport.

Pragmatic Play describes Latin America as a "hotbed of growth", with similar partnerships with Salsa Technology, Vem Betar, Juegalo and Land Vegas expanding the supplier's presence in the region.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: "It isn't the number of signed deals as much as the quality of operators. Betcris provides us with another tremendous brand to showcase Pragmatic Play content. We couldn't be happier to see Pragmatic Play products there."

Mauricio Delgado, Casino Manager at Betcris, said: "As a leading LATAM bookmaker, Pragmatic Play's games are a great asset for Betcris. We're anticipating a positive reaction from our players and a positive impact upon our customer experience."

Earlier this month, Pragmatic Play announced the release of a new slot game, The Big Dawgs. The canine-themed slot game offers players 2,304 ways to win. Using a 5x5 grid, the slot allows for winning combinations of dog-related symbols and objects, which can be formed in any direction on the grid.

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