Merkur to showcase latest product innovations at ICE's final edition in London

German gambling provider Merkur Gaming is set to showcase its latest products and solutions at the upcoming ICE London edition, to be held February 6 - 8. The 2024 show marks the last time the major trade event is held in London, before relocating to Barcelona next year.

"After ten editions at the Exhibition Center London (ExCeL), the industry’s largest and most important trade fair will celebrate its well-deserved conclusion in the capital of the UK from February 6th to 8th," said the company in a press release. "Of course, Merkur Gaming will not miss the opportunity to participate in this final London exhibition in its well-known size and brilliance."

The international distribution brand of adp Merkur will showcase an "extensive and innovative" product portfolio as one of the largest exhibitors at the London trade fair. At booth N4 (110, 210, 230 and 250), visitors will be able to explore Merkur's products and "celebrate the last ICE in London with Merkur Gaming."

"ICE is the highlight of the entire gambling industry every year. For weeks and months, we have been excitedly looking forward to filling our stand with new product innovations and presenting them to our customers and guests," explains Athanasios "Sakis" Isaakidis, Chief Executive International at Merkur Gaming.

The main attraction of Merkur Gaming's product range is a new cabinet that the company says will enchant the international market with its "incomparable modularity." Also on display will be the new Linked Progressives from Merkur: Clash Link, Link Wave, and Link Zone Rush, three novelties expected to attract the attention of customers and visitors.

Visitors will also be able to explore the new Multigame package M-Prime, which complements the already popular M-Line package. Also new in the cabinet portfolio is a new version of the Zonic cabinet, which Merkur says has been successful both internationally and in the German street market. Lastly, after what Merkur calls "an intensive development phase," the provider will unveil its new roulette for the first time at ICE.

Alongside Merkur Gaming, other subsidiaries of the Merkur Group will also exhibit at the London trade fair, among them Merkur eSolutions, which promises "exciting insights" into the world of online gaming.

"As an umbrella brand, it demonstrates a modern 360-degree approach together with Merkur Group subsidiaries EPG, Bede Gaming, and edict egaming that effectively connects stationary and online gaming worlds thanks to innovative product solutions," a press release says.

The Linked Zone II Linked Progressive at ICE 2023

A key part of this portfolio is EPG’s own E-Wallet Paylado, which Merkur calls "one of the most innovative e-money payment options for online gaming." Meanwhile, GeWeTe's cash handling experts will show how customers can optimize their money processing, including their bestseller Cash-Center Premium and their latest innovation Cash-Center Slim.

In addition to games and AWP machines from international distribution brand Merkur Gaming, adp Merkur will also present products for the German home market at ICE. These include the Zonic Zone Asia introduced last year, as well as their latest Respin Feature "Golden Nugget". Furthermore, Merkur Dosniha will showcase products for the Spanish gambling market, while Blueprint Gaming and Blueprint Operations will focus on stationary as well as online gaming offerings in the UK.

"As you can see, we have a number of impressive new product innovations in our luggage that our customers and guests should discover at ICE," explains Isaakidis. "The entire team has worked incredibly hard over the past weeks and months to bring a worthy and unforgettable final trade fair appearance to London."

"Although we are looking forward to relocating to Barcelona with great anticipation, we look back with a great deal of nostalgia on the last ICE at Exhibition Center London. Therefore: Visit us at booth N4 (110, 210, 230 and 250) and let's make this last London ICE something very special together."